Feeling stretched thin by social media? You’re not alone — and this episode is here to bring you back to center.

In this conversation, I’m joined by the brilliant Peg Fitzpatrick — longtime social media strategist, author, and educator — for a real-talk look at what actually matters when it comes to showing up online. We dig into the emotional side of marketing, the platforms worth your energy, and how to stop chasing trends and start creating content that lasts.

🎧 Hit play for:

✸ Why social media isn’t where your money comes from (and what is)

✸ Peg’s favorite no-stress way to use Instagram Stories

✸ The reason Pinterest is her most powerful platform — and how to use it better

✸ How to take your power back from algorithms and focus on content you own

✸ The advice Peg’s giving small business owners right now — no hacks or hype

This episode is packed with practical mindset shifts, sustainable strategies, and permission to do less better.

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🔗 Resources & Links

→ Peg’s Website: pegfitzpatrick.com

→ Download Peg’s Free Social Media Resources: pegfitzpatrick.com/resources

→ Grab her book: The Art of Small Business Social Media

→ Follow Peg on IG: @pegfitzpatrick

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

This episode is part business strategy, part friendship goals — and 100% packed with practical tips for creative founders.

Jessie and KP are the duo behind Inkpot Creative — a design studio helping photographers and creatives build bold, personality-filled websites that actually convert. In this episode, we talk about what it’s like to grow a business together as real-life friends and roommates (yes, really), and how they’ve learned to blend design, content, and strategy in a way that feels human-first and high-impact.

We also go deep on blogging for business — from SEO basics to website structure to why you don’t need to be perfect or consistent to start seeing results.

🎧 Tune in for:

✸ The behind-the-scenes of building a two-person creative business from scratch

✸ How they approach branding and website design in a way that reflects you

✸ What most people get wrong about websites — and how to fix it

✸ Simple strategies to improve your site’s flow, clarity, and UX

✸ Why blogging isn’t dead (and how to write posts people actually find)

✸ A totally refreshing take on SEO and content consistency that won’t burn you out

Whether you’re a DIYer, a design lover, or someone who’s put off blogging for way too long — this one will get your wheels turning in all the best ways.

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🔗 Resources & Links Mentioned

→ Grab Inkpot’s Free Blog Post Ideas: inkpotcreative.com/free-blog-post-ideas

→ Learn More About Their Blogging for Business Masterclass: inkpotcreative.com/blogging-for-business

→ Listen to their Podcast: Unexpected Entrepreneur

→ Connect with Jessie & KP on IG: @inkpotcreative

→ Peek their gorgeous website: inkpotcreative.com

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

Using AI in your business doesn't have to feel gross, generic, or like you're outsourcing your soul.

In this episode, I’m sharing exactly how I trained ChatGPT to actually sound like me — quirks, word-nerd tangents, emojis and all. This is about getting authentic results from AI tools without the back-and-forth frustration, so you can create faster and stay true to your brand.

If you're curious how to make AI a helpful teammate instead of a robot-y content generator, this one’s for you.

Hit Play Now To Hear:

✸ Why most people feel “meh” about ChatGPT’s output (and how to fix that)

✸ My simple system for making AI sound so on-brand it’s spooky

✸ The five brand elements your AI assistant needs to know to actually help you

✸ How this method saves me 15 hours a week without sacrificing my voice

✸ Why this isn’t just helpful for AI — it’s clarity gold for your brand, period

If you want to make space for more creativity and flow in your business, without sacrificing your brand’s heart and soul, this episode will show you how.

🔗 Explore the course & join our next live week:
diywith.ai/blueprint

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint