• Episode 767 | Finding Your ICP, Prioritizing Feature Requests, Pricing, and More Product-Focused Listener Questions

  • Mar 25 2025
  • Length: 43 mins
  • Podcast

Episode 767 | Finding Your ICP, Prioritizing Feature Requests, Pricing, and More Product-Focused Listener Questions

Listen for free

View show details

  • Summary

  • Is product management more of an art, or a science?

    In episode 767, Rob Walling is joined again by Brendan Fortune to answer listener questions focused on product management. They discuss identifying your ideal customer profile, prioritizing feature requests, and positioning against competitors. They also weigh in on how product managers should focus their time.

    Topics we cover:
    • (2:50) – Is your ideal customer always your highest paying one?
    • (8:11) – Finding just one ICP can be difficult
    • (14:56) – How do you prioritize feature requests?
    • (19:24) – Product management is art and science
    • (26:02) – Competing with competitors on value, not price
    • (32:21) – How should product managers focus their time?
    • (37:20) – How do PMs manage roadmaps and user feedback?
    Links from the Show:
    • Invest in TinySeed
    • MicroConf Mastermind Applications close March 31st
    • MicroConf Growth Retreat
    • The SaaS Playbook
    • Brendan Fortune | LinkedIn
    • Customer.io
    • Episode 756 | Why Great Product Management Is Critical for Your Startup
    • Product Flywheel + Pricing + Org Strategy (Miro)
    • Savio

    If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

    Subscribe & Review: iTunes | Spotify
    Show more Show less
Show more Show less
adbl_web_global_use_to_activate_webcro768_stickypopup

What listeners say about Episode 767 | Finding Your ICP, Prioritizing Feature Requests, Pricing, and More Product-Focused Listener Questions

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available