In this episode of Do This, Not That, host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations.

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Best Moments:

(01:30) Explanation of hard bounces vs. soft bounces in email marketing

(02:37) Why B2B marketers should analyze their bounced email data

(04:05) Using bounced emails to create account-based marketing opportunities

(05:08) What bounce rates indicate about your email deliverability (should be under 5 %)

(05:54) Why not removing hard bounces creates deliverability problems

(06:53) The importance of monitoring bounce-rate trends for consumer marketers

(10:40) Excitement about Martha Stewart’s new cooking show Yes Chef

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