• Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

  • By: GURU Media Hub
  • Podcast
  • 5.0 out of 5 stars (2 ratings)

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

By: GURU Media Hub
Listen for free

  • Summary

  • Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.

    Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.

    Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.

    Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!


    MASSIVE thank you to our Sponsor, Marigold!!

    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

    Regardless of your size, check out Marigold today to get the solution you need to grow your business!
    © 2025 Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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Economics Leadership Management & Leadership Marketing Marketing & Sales
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Episodes
  • SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That)

    SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That)
    Apr 28 2025

    In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty.

    =================================================================

    Best Moments:

    (00:55) Quick catch-up on what shows they’re currently watching
    (02:45) Defining “building in public” as sharing behind-the-scenes processes
    (03:25) TikTok trend of BTS content outperforming original content
    (04:48) Why building in public works for companies of all sizes
    (06:05) Key elements of effective “building in public” content
    (07:48) Importance of including messy parts and mistakes in your content
    (09:02) How transparency creates brand fandom
    (09:30) The value of founder involvement in building in public
    (11:24) Call to action for listeners to share the episode on social media

    =================================================================

    Check out our 100% FREE + VIRTUAL EVENTS! ->

    EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

    Register HERE: https://www.eventastic.com/Registration

    Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

    Register here: www.GuruConference.com

    =================================================================

    AND Don’t miss out on these awesome FREE upcoming Quick Hits!

    WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

    May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

    Marigold: May 30th 11am est. More info coming soon!

    =================================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

    Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
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    13 mins
  • Ep.318- BOUNCED Emails = GOLD! ➕ YOU on Netflix, Martha Stewart New Show, Golden Bachelor Update! Jay’s SCOOP

    Ep.318- BOUNCED Emails = GOLD! ➕ YOU on Netflix, Martha Stewart New Show, Golden Bachelor Update! Jay’s SCOOP
    Apr 25 2025

    In this episode of Do This, Not That, host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations.

    =================================================================

    Best Moments:

    (01:30) Explanation of hard bounces vs. soft bounces in email marketing

    (02:37) Why B2B marketers should analyze their bounced email data

    (04:05) Using bounced emails to create account-based marketing opportunities

    (05:08) What bounce rates indicate about your email deliverability (should be under 5 %)

    (05:54) Why not removing hard bounces creates deliverability problems

    (06:53) The importance of monitoring bounce-rate trends for consumer marketers

    (10:40) Excitement about Martha Stewart’s new cooking show Yes Chef

    =================================================================

    Check out our 100% FREE + VIRTUAL EVENTS! ->

    EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

    Register HERE: https://www.eventastic.com/Registration

    Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

    Register here: www.GuruConference.com

    =================================================================

    AND Don’t miss out on these awesome FREE upcoming Quick Hits!

    WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

    May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

    Marigold: May 30th 11am est. More info coming soon!

    =================================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

    Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
    Show more Show less
    12 mins
  • Ep. 317 - Switching Careers! w/Dir B2B Marketing Choice Hotels Judd Lewis! Getting Comfortable Being Uncomfortable!

    Ep. 317 - Switching Careers! w/Dir B2B Marketing Choice Hotels Judd Lewis! Getting Comfortable Being Uncomfortable!
    Apr 25 2025

    In this episode of Do This, Not That, host Jay Schwedelson interviews Judd Lewis, Director of B2B Marketing at Choice Hotels. They discuss Judd’s career transitions—from consumer to B2B marketing—along with the importance of stepping out of your comfort zone and applying creative marketing tactics across industries.

    =================================================================

    Best Moments
    (01:31) Judd’s career journey from college to Choice Hotels
    (05:26) Transitioning from consumer to B2B marketing
    (07:32) The challenges of changing industries
    (09:03) Applying consumer marketing tactics to B2B
    (10:56) Judd’s efforts to become more visible on social media
    (12:41) The importance of getting comfortable being uncomfortable
    (13:40) Judd’s college experience at the University of Miami

    =================================================================

    Guest Bio
    Judd Lewis serves as the Director of B2B Marketing at Choice Hotels, a leading hospitality company with 7,500 hotels across 22 brands. Having worked for Under Armour, a nonprofit in Rwanda, and Warner Brothers Discovery, Judd brings a wide range of experience to his current role. His career journey underscores the value of adaptability and ongoing learning in the ever-evolving marketing landscape.

    =================================================================

    Check out our 100% FREE + VIRTUAL EVENTS! ->

    EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

    Register HERE: https://www.eventastic.com/Registration

    Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

    Register here: www.GuruConference.com

    =================================================================

    AND Don’t miss out on these awesome FREE upcoming Quick Hits!

    WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

    May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

    Marigold: May 30th 11am est. More info coming soon!

    =================================================================

    MASSIVE thank you to our Sponsor, Marigold!!

    Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

    Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
    Show more Show less
    16 mins
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What listeners say about Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Profile Image for Emjae

Short, easy to follow, actionable marketing insight

I love that these are bitesized episodes that highlight the latest trends in digital marketing. It provides a quick way for marketers to stay up-to-date on what's going on.

Plus, Jay's personality adds an extra layer of fun to the podcast!

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Profile Image for Deborah Lee

Actionable marketing tips

I love Jay’s bite-sized and actionable tips. His personality and humor make marketing fun and interesting (and easy to listen to). I really liked the EP about emojis in the subject line. Great nuggets of info.

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