In this Marketing Makeover Strategy Session, I sit down with Blythe, a long-time card maker and Stampin’ Up demonstrator, to tackle one of the most powerful tools for growing your business—email marketing! If you’ve fallen off the email wagon or want to build stronger connections with your list, this episode is packed with simple, actionable strategies to help you restart and grow.

We cover how to reintroduce yourself to your email list, create a sustainable monthly newsletter rhythm, and invite real engagement without overwhelm or hard selling.

Set a 6-Month Email Goal: Focus on consistency—one email per month to rebuild connection.

Reintroduce Yourself: Start with a personal email to warm up your existing list before diving into regular newsletters.

Newsletter Formula: Connect personally, position yourself as an expert, and invite your readers into a conversation.

Call to Action Tip: Ask readers to reply with a story about a card they’ve made or sent—build relationships, not just metrics.

Link Existing Content: Don’t reinvent the wheel—use your blog, tutorials, or social media content to drive engagement.

Resources:

• Client Attraction Clarity Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
• Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
• The Business Power Hour - https://resources.shellyniehaus.com/powerhour
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
• Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Feeling stuck on how to build your personal brand without hiring a designer or doing a full rebrand? You’re not alone. In this episode, I’m breaking down the concept of a Minimum Viable Brand—inspired by a powerful talk from ConvertKit founder Nathan Barry. Whether you're just getting started or pivoting into a new season, this simple 3-step framework will help you build clarity, confidence, and consistency as you show up in your business.

Key Takeaways:

• Why your personal brand matters more than your logo or color palette
• The power of showing up with your name, face, and voice
• How to choose one platform to start creating content (without the overwhelm)
• Why people trust people—not polished brands
• A simple action step you can take this week to start building your brand

🔗 Resources & Links:
Want help building or refreshing your personal brand?
👉 Book a free Client Attraction Clarity Call with me: https://resources.shellyniehaus.com/discoverycall

Resources:

• Client Attraction Clarity Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
• Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
• The Business Power Hour - https://resources.shellyniehaus.com/powerhour
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
• Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

10-Minute Tactic to Simplify Your Messaging

Feeling like your brand doesn’t reflect where you are anymore? You don’t need a full rebrand—you just need a refresh. In this quick episode, I’m walking you through how I used ChatGPT to update my brand statement, Instagram bio, elevator pitch, and one-minute networking intro.

This is the same strategy I use with my coaching clients to simplify their messaging and show up with more clarity and confidence.

Key Takeaways:

• Why your brand might feel “off” in a new season
• How to prep ChatGPT so it speaks in your voice
• 4 simple prompts to refresh your brand messaging
• What to update first if you’re feeling stuck

🎯 Want help applying this to your business?
Book a Client Attraction Clarity Call and let’s simplify your message together.

Resources:

• Client Attraction Clarity Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
• Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
• The Business Power Hour - https://resources.shellyniehaus.com/powerhour
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
• Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

If your offers aren’t lighting you up—or worse, they’re not selling—it might be time for a little spring cleaning. In this episode, I’m walking you through how to evaluate what’s working, what’s not, and what’s no longer aligned with where you're headed.

This is your permission slip to let go of what’s no longer serving you and step into the next season of your business with clarity and confidence.

In this episode:

• Why “working” doesn’t always mean “worth keeping”
• How to spot offers that are draining your energy
• The simple mindset shift that helped me release what wasn’t aligned
• A quick 15-minute action step to get clarity now
• What to do before you create anything new

Need help evaluating your offers?
Book a free Client Attraction Clarity Call with me—let’s get your business realigned and refreshed.

Resources:

• Client Attraction Clarity Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
• Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
• The Business Power Hour - https://resources.shellyniehaus.com/powerhour
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
• Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this Marketing Makeover Strategy Session, I sit down with Brandi Wolf, a certified meditation teacher and author, to help her improve email engagement. Brandi has an established email list but struggles with getting her audience to interact. We dive into practical strategies to increase engagement, create meaningful conversations, and ensure her emails resonate with the right people. If you’ve ever felt like your emails are getting ignored, this episode is for you!

Key Takeaways:
✅ Marketing is a conversation – Stop talking at your audience and start talking with them.
✅ Audience, Offer, and Messaging must align – If engagement is low, one of these might be off.
✅ Engagement > List Size – A smaller, engaged list is more valuable than a large, disengaged one.
✅ Ask your audience what they want – The best marketing comes from knowing your people, not guessing.
✅ Personalized follow-ups matter – Send individual emails to top subscribers instead of relying only on mass messages.
✅ Micro commitments boost engagement – Require small actions (like sign-ups) to increase participation.

Resources:

• Client Attraction Clarity Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
• Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
• The Business Power Hour - https://resources.shellyniehaus.com/powerhour
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
• Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Not all networking experiences are created equal—some can be downright awful. In this episode, I share my personal journey with networking, including the challenges I faced early on, how I overcame imposter syndrome, and the steps I took to build a genuine, supportive business network.

Key Takeaways:

✅ Not all networking groups are the right fit—it’s okay to walk away from the wrong ones.
✅ Bad experiences don’t define your future success—you can recover and find your people.
✅ Start by showing up—even if you feel like an outsider, the right community will welcome you.
✅ Networking isn’t just about business—it’s about relationships that help you grow.

Mentioned in the episode:

Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall

Resources:

• Client Attraction Clarity Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
• Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
• The Business Power Hour - https://resources.shellyniehaus.com/powerhour
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
• Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this Marketing Makeover Strategy Session, I sit down with Peter Istvan, a professional headshot photographer, to help him optimize his LinkedIn marketing strategy. We cover profile enhancements, content strategies, and engagement tactics to help Peter attract more clients and boost visibility. Whether you use LinkedIn or another platform, these marketing principles will help you grow your business.

🔹 Optimize Your LinkedIn Profile – Ensure your headline, summary, and images position you as the expert.
🔹 Follow a 3-Part Content Strategy:

• Connection Post – Share behind-the-scenes content, personal insights, or your journey to build trust.
• Expert Positioning Post – Educate your audience on industry insights, FAQs, and myths (e.g., AI headshots vs. professional photography).
• Invitation Post – Guide potential clients to take action (download a freebie, book a session, join your email list).
  🔹 Engage & Network – Share and interact with content from peers and potential clients to increase visibility.
  🔹 Leverage AI for Content – Use tools like ChatGPT to spark ideas but always personalize your messaging.

Resources:

• Client Attraction Clarity Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
• Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
• The Business Power Hour - https://resources.shellyniehaus.com/powerhour
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
• Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode, Shelly chats with Melissa Snow, founder of Powerful Women Rising, about authentic networking strategies that feel natural and effective. Learn how to build genuine connections without the sleaze and discover practical tips to elevate your networking game.

Key Takeaways:

Focus on Relationships, Not Clients

• Build a diverse network of supporters, collaborators, and referral partners.

Choose Networking That Fits You

• Experiment with different types of events to find what feels right.

Network Anywhere, Anytime

• Connections can be made at hobby groups, clubs, or casual meetups.

Follow Up with Purpose

• Share helpful resources or personalized notes to stay memorable.

Set Boundaries Confidently

• Use phrases like "I don’t have the capacity for that right now" to protect your time.

Use Zoom for Efficient Networking

• Offer 30-minute Zoom calls instead of in-person meetings to save time.

Action Step:
Pick one networking opportunity this week—virtual or in-person—and commit to it.

Resources:

• Client Attraction Clarity Call: https://shellyniehaus.com/connect
• Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
• List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
• Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
• The Business Power Hour - https://resources.shellyniehaus.com/powerhour
• Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
• Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
• Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
• Kit - https://partners.convertkit.com/shellyniehaus
• Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

• Website: https://coaching.shellyniehaus.com/
• Instagram: https://www.instagram.com/shellyniehaus/
• LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/