• Marketing Tips for Small Business Owners: Educated Empowered Inspired

  • By: Shelly Niehaus
  • Podcast

Marketing Tips for Small Business Owners: Educated Empowered Inspired

By: Shelly Niehaus
Listen for free

  • Summary

  • The essential online marketing podcast for service providers, entrepreneurs, and small businesses eager to monetize their passions and scale their businesses to six figures and beyond. Each week, join us as we dive deep into online marketing tools, from SEO and social media strategies to email marketing and content creation. This podcast is for you if you find yourself asking questions such as: *How do I increase my online visibility as a service-based entrepreneur? *What are the best strategies for effective social media marketing? *How do I bridge my online community into paying clients? *How can I use social media to attract more clients to my service business? *How do I get started with email marketing in my business? *How do I create engaging content that converts viewers into customers? *Is a website necessary, and can SEO help my small business grow? *What are the cost-effective marketing strategies for a new business? *How do I create a time-saving marketing strategy? *What are the best platforms for organic marketing of my services online? *How can I use online marketing to build a loyal customer base? Discover actionable insights and practical steps to transform your digital presence and attract your ideal client with content that connects and converts. Whether you're refining your brand message, optimizing your email campaigns, or exploring innovative marketing trends, Educated Empowered Inspired provides the expert guidance you need to navigate the world of online marketing. Our guests include successful entrepreneurs and industry experts who share their journeys, offering valuable lessons and tips on leveraging online platforms to maximize your impact and income. Tune in and start building a business that allows you to build the life you dream of!
    2023 - 2024 The Educated Empowered Inspired Podcast
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Episodes
  • #127 Tired of Social Media? Try These Simple Email Strategies

    #127 Tired of Social Media? Try These Simple Email Strategies
    Apr 28 2025

    In this Marketing Makeover Strategy Session, I sit down with Blythe, a long-time card maker and Stampin’ Up demonstrator, to tackle one of the most powerful tools for growing your business—email marketing! If you’ve fallen off the email wagon or want to build stronger connections with your list, this episode is packed with simple, actionable strategies to help you restart and grow.

    We cover how to reintroduce yourself to your email list, create a sustainable monthly newsletter rhythm, and invite real engagement without overwhelm or hard selling.

    Key Takeaways:

    Set a 6-Month Email Goal: Focus on consistency—one email per month to rebuild connection.

    Reintroduce Yourself: Start with a personal email to warm up your existing list before diving into regular newsletters.

    Newsletter Formula: Connect personally, position yourself as an expert, and invite your readers into a conversation.

    Call to Action Tip: Ask readers to reply with a story about a card they’ve made or sent—build relationships, not just metrics.

    Link Existing Content: Don’t reinvent the wheel—use your blog, tutorials, or social media content to drive engagement.

    Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover

    Resources:

    • Client Attraction Clarity Call: https://shellyniehaus.com/connect
    • Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
    • List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
    • Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
    • The Business Power Hour - https://resources.shellyniehaus.com/powerhour
    • Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
    • Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
    • Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
    • Kit - https://partners.convertkit.com/shellyniehaus
    • Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75


    Connect with Shelly Niehaus:

    • Website: https://coaching.shellyniehaus.com/
    • Instagram: https://www.instagram.com/shellyniehaus/
    • LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
    Show more Show less
    19 mins
  • #126 How to Build Your Personal Brand in 3 Simple Steps

    #126 How to Build Your Personal Brand in 3 Simple Steps
    Apr 21 2025

    Feeling stuck on how to build your personal brand without hiring a designer or doing a full rebrand? You’re not alone. In this episode, I’m breaking down the concept of a Minimum Viable Brand—inspired by a powerful talk from ConvertKit founder Nathan Barry. Whether you're just getting started or pivoting into a new season, this simple 3-step framework will help you build clarity, confidence, and consistency as you show up in your business.

    Key Takeaways:

    • Why your personal brand matters more than your logo or color palette
    • The power of showing up with your name, face, and voice
    • How to choose one platform to start creating content (without the overwhelm)
    • Why people trust people—not polished brands
    • A simple action step you can take this week to start building your brand

    🔗 Resources & Links:
    Want help building or refreshing your personal brand?
    👉 Book a free Client Attraction Clarity Call with me: https://resources.shellyniehaus.com/discoverycall

    Resources:

    • Client Attraction Clarity Call: https://shellyniehaus.com/connect
    • Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
    • List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
    • Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
    • The Business Power Hour - https://resources.shellyniehaus.com/powerhour
    • Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
    • Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
    • Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
    • Kit - https://partners.convertkit.com/shellyniehaus
    • Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75


    Connect with Shelly Niehaus:

    • Website: https://coaching.shellyniehaus.com/
    • Instagram: https://www.instagram.com/shellyniehaus/
    • LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
    Show more Show less
    14 mins
  • #125 Refresh Your Brand with AI in 10 Minutes

    #125 Refresh Your Brand with AI in 10 Minutes
    Apr 14 2025

    10-Minute Tactic to Simplify Your Messaging

    Feeling like your brand doesn’t reflect where you are anymore? You don’t need a full rebrand—you just need a refresh. In this quick episode, I’m walking you through how I used ChatGPT to update my brand statement, Instagram bio, elevator pitch, and one-minute networking intro.

    This is the same strategy I use with my coaching clients to simplify their messaging and show up with more clarity and confidence.

    Key Takeaways:

    • Why your brand might feel “off” in a new season
    • How to prep ChatGPT so it speaks in your voice
    • 4 simple prompts to refresh your brand messaging
    • What to update first if you’re feeling stuck

    🎯 Want help applying this to your business?
    Book a Client Attraction Clarity Call and let’s simplify your message together.

    Resources:

    • Client Attraction Clarity Call: https://shellyniehaus.com/connect
    • Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
    • List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
    • Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
    • The Business Power Hour - https://resources.shellyniehaus.com/powerhour
    • Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
    • Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
    • Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
    • Kit - https://partners.convertkit.com/shellyniehaus
    • Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75


    Connect with Shelly Niehaus:

    • Website: https://coaching.shellyniehaus.com/
    • Instagram: https://www.instagram.com/shellyniehaus/
    • LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/
    Show more Show less
    16 mins
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