Digital Velocity

By: Tim Curtis and Erik Martinez
  • Summary

  • Welcome to the Digital Velocity Podcast...a podcast covering the intersection between strategy, digital marketing, and emerging trends impacting each of us. Hosts Erik Martinez, Executive Vice-President of Blue Tangerine, and Tim Curtis, President and CEO of CohereOne, bring you a wealth of marketing experience along with their unique prospectives. Join them each week as they interview industry veterans to dive into the best hard-hitting analysis of industry news and critical topics facing brand executives.
    All content copyright Digital Velocity, LLC
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Episodes
  • Episode #76 - The Silent Shift: How AI Ecosystems Will Transform Business with Joe Hudicka
    Apr 16 2025

    In Episode 76 of the Digital Velocity Podcast, Erik Martinez welcomes Joe Hudicka, CEO of EvenFlow and author of the upcoming book The AI Ecosystems Revolution, to unpack the evolving role of AI, trust, communication, and forecasting in the modern supply chain and marketing ecosystem.

    Joe shares eye-opening insights about how broken digital systems, disjointed communication, and reactive forecasting are holding brands back — and how a silent shift is already underway, driven by AI ecosystems that will be able to synthesize signals across departments, partners, and platforms.

    Listeners will learn:

    • What “silent shifts” are and why they’re disrupting logistics, retail, and even marketing
    • How fast fashion brands are leveraging data and air freight to outmaneuver traditional retail
    • Why trust, permissioned data, and human-led decisions must remain central in AI transformation
    • How connected conversations and signal-streaming can modernize forecasting
    • Why marketers must move from isolated decision-making to full ecosystem awareness

    From fast fashion to freight logistics, and from generative content to permission-based AI architecture, Joe challenges listeners to reimagine how strategy, marketing, and technology converge to better serve the customer — and how marketers must play a key role in driving cross-functional change.

    https://joehudicka.com/

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    32 mins
  • Episode #75 - AI Unlocked: Simple Innovations for Digital Retail Marketing - Cherian Koshy
    Apr 3 2025

    In Episode 75 of the Digital Velocity Podcast, Erik Martinez sits down with Cherian Koshy, a nonprofit tech leader turned AI innovator, to explore how AI-driven content generation, segmentation, and analysis can revolutionize not only fundraising but also direct-to-consumer (DTC) marketing. Cherian shares a story of how he went from knocking on doors for the Sierra Club to building and selling an AI-powered platform that helps organizations connect with their audiences more effectively.


    In this episode Cherian shares his insights on:
    •  Why defining your business problems is the first step before implementing AI
    •  How to use AI to speed up content creation for marketing without sacrificing personalization
    •  The importance of automating analysis and attention mapping for smarter marketing decision-making
    •  Why using AI to test ad variations leads to better ROI
    •  Actionable strategies for small marketing teams to adopt AI without getting overwhelmed


    Whether you're in ecommerce or nonprofit fundraising, this episode breaks down how to leverage AI to scale your marketing.

    https://www.cheriankoshy.com

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    37 mins
  • Episode #74 - Navigating eCommerce AI Opportunities - Kathleen Perley
    Mar 4 2025

    In this insightful episode, Digital Velocity Agency host Erik Martinez sits down with Kathleen Perley, founder of DemystifAI and a professor at Rice University’s Business School, to explore the real-world applications of Artificial Intelligence in eCommerce, digital marketing, and beyond.

    Listeners will learn about practical AI strategies that help brands streamline operations, personalize customer experiences, and drive revenue growth—without falling prey to overhyped promises or technical confusion. Kathleen and Erik also discuss ethical considerations and emerging trends in AI, offering a balanced perspective on how brand leaders can responsibly harness this powerful technology. If you’re aiming to demystify AI for your organization and stay ahead of emerging marketing trends, this episode is for you.

    https://digitalvelocityagency.com/episode-74-navigating-ecommerce-ai-oppurtunities-kathleen-perley

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    27 mins
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