Episode #83: From Clicks to Conversations: Reimagining Retail with AI Shopping Assistants with Ken Burke
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Episode #83: From Clicks to Conversations: Reimagining Retail with AI Shopping Assistants with Ken Burke
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About this listen
In Episode 83 of the Digital Velocity Podcast, Erik Martinez is joined by Ken Burke, founder and CEO of Microcasting, to explore the next frontier in direct-to-consumer ecommerce innovation: AI shopping agents. As AI rapidly evolves beyond chatbots, Ken shares a vision for an “agentic” future—where AI doesn’t just assist but actively guides customers through highly personalized and conversational buying experiences.
Ken unpacks how Microcasting’s crawl-walk-run strategy empowers brands to experiment with AI shopping agents, replace outdated customer service tools, and ultimately integrate consumer product discovery, checkout, and post-purchase interactions into a seamless flow. Drawing on early results and real-world implementations, he reveals how AI is reshaping engagement and conversion rates through smarter, data-driven insights gather from live shopping journeys.
Whether you're a brand marketing executive, digital marketer, or tech leader, this episode delivers practical and forward-looking insights on AI shopping integration that can enhance customer experience and grow revenue.
Contact Ken at: MicroCommerce.ai
Microcasting.com