Why does web design matter? In the latest episode of Brands on Tap, Paul and Rob get into the why behind great web design - breaking down the core principles that make a site stand out and exploring how purposeful web design can elevate your brand, build trust, and drive real results.This episode gives you the understanding to have a website designed with a purpose.Listen now on Amazon, Apple Podcasts, Spotify, and YouTube → https://linktr.ee/brandsontapFor more on White Space Agency, visit → https://whitespace.agency

In this epsiode of Brands on Tap, Paul and Rob delve into the evolution of typography, the detailed process behind selecting and designing typestyles, and why typography matters significantly to your brand's success. Listen now to elevate your typography expertise. Available now on Apple, Spotify, YouTube or Amazon → https://linktr.ee/brandsontap

Curious about what a marketing agency actually does, why your business needs one, the different types available, and how to choose the perfect fit for your specific needs? If the answer is yes, this episode of Brands on Tap s exactly what you're looking for.Join Jaz and Ellie as they explore the true value of investing in a marketing agency. They'll provide insightful tips and expert advice on how to confidently select an agency that genuinely delivers the results your business deserves.

With the ever-changing online world, Rob and Ellie chewed over what marketing consent looks like in 2025 and how this could affect your business. With so many unknowns, remaining reactive and informed about the consent you need for your marketing will be essential, positioning you in the best place to maximise your results and ensure compliance. Brands on Tap is available on Youtube, Spotify, Amazon or Apple Podcasts.

In the age of rising AI content and tools to help you do-it-yourself, are we becoming more accepting of lower quality content from brands? In this episode, Paul and Rob chat all about the implications of using AI or DIY content tools which could be allowing your brand to fade and change in the eyes of your audience.

Got thoughts to share? We'd love to hear your thoughts over on our socials.

This week, Jaz and Ellie chatted about all things marketing funnel as they took things back to basics and shared why understanding your audience's journey is so vital to the success of your business's marketing efforts.

It's no secret that understanding your audience is one of the basic criteria for brand success. Beyond understanding your audience's drives, the marketing funnel allows you to pull this understanding into meaningful and actionable steps for conversion, tailoring your marketing efforts to users of all phases in a multi-channel approach.

Which web platform is right for your business? In this episode, we dive into the pros and cons of web platforms, from WordPress and Shopify to custom-built sites. Choosing the right web platform can make all the difference to your online success in the short and long term, so tune in to learn more about which may be most suitable to meet your objectives.