Have you ever wondered what actually goes into a successful business launch—the real, raw, behind-the-scenes prep? Then buckle up because I’m taking you inside my world.

For the first time in four years, I’m officially launching something. And let me tell you, it’s a whole different ballgame when you actually know how to launch effectively. I’ve been deep in the trenches of planning, strategizing, and executing every single detail—from sales pages to social media, email marketing to bonus structures. And today, I’m giving you the full rundown, so grab your notebook.

In this episode, I’m sharing my step-by-step launch process, my exact Asana plan, and the key moves that make launches not just successful but seamless. Whether you’re gearing up for your first launch or refining your strategy, you’ll walk away with insights you can apply immediately.

Oh, and this is only Part 1—because you know I’m coming back to spill all the results, the lessons, and the unexpected surprises.

In this episode, you’ll hear about:

1:30 - 3:00 | Launch Timeline

• Preperation began one month before promotion

• Post-event focus in late April on client experience & next steps.

3:00 - 5:15 | Planning & Team Coordination

• Team received a detailed outline of copy and ideas.

• Three key web pages were developed:

• • Opt-in page for the free bootcamp.

  • Sales page for the main offer.

  • Upsell page for deeper engagement.

5:15 - 7:45 | Marketing & Content Creation

• Designed social media assets: carousels, reels, Facebook headers.

• Created a structured schedule for launch promotions.

• Introduced a new sales strategy to enhance audience engagement.

7:45 - 9:30 | Structuring the Launch & Bonuses

• Worked backward to determine fast-action and bootcamp bonuses.

• Structured the five-day bootcamp experience.

• Scheduled a specific day to announce bootcamp winners.

9:30 - 11:00 | Sales Pages & Testimonial Strategy

• Provided feedback and refinements for sales pages.

• Repurposed video testimonials for promotional content.

11:00 - 13:30 | Email Marketing & Community Engagement

• Developed two sets of email campaigns:

• • General email list for bootcamp promotions.

  • Exclusive emails for bootcamp participants.

• Created a pinned Facebook post with opt-in links.

• Set up a call scheduling system for bootcamp participants.

13:30 - 15:00 | Branding & Automation

• Developed a distinct brand identity for the bootcamp.

• Refined automation and system workflows for efficiency.

15:00 - 17:30 | Content & Visibility Strategy

• Created a themed newsletter plan for March & April.

• Pre-recorded eight podcast episodes to maintain audience engagement.

• Booked three high-profile podcast interviews to increase visibility.

17:30 - 20:00 | Additional Monetization & Evergreen Strategies

• Designed an exclusive experience for bootcamp participants.

• Planned a free funnel to attract new leads beyond the bootcamp.

• Considering paid ads to expand reach.

Connect with me on Instagram here:

https://www.instagram.com/_samanthahearne_/

Join The Bulletproof Experience here:

https://www.samanthahearneproducts.com/Bulletproof