Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in.

In this episode, Tim and Randy unpack the uncomfortable truth that no one likes to talk about – but they’ve seen it across dozens of gyms: member numbers dipping slightly in Q1. Not because something’s broken, but because that’s just how this time of year tends to go

But here’s the good news – lower member count doesn’t automatically mean your business is struggling.

They break down why obsessing over member count misses the point, and explain why Delta – your recurring revenue growth – is the number that actually tells the truth. In many cases, revenue is up even when headcount is down… and that’s a sign you’re doing things right.

If you’ve been second-guessing your Q1 performance, this one’s going to give you some clarity – and a much better way to measure progress.

Tune in to learn more.

Key Takeaways:

• Intro (00:00)
• Q1 member counts are trending downward (01:53)
• Delta (recurring revenue) as the real KPI (03:39)
• Freezes lead to uncollected and unearned revenue (07:26)
• Coaching goals: recurring revenue over $30K (10:51)
• New Springboard model bundles all past coaching (11:49)

Additional Resources:

- Schedule your SpringBoard call

- Magic Mind Mental Performance Shot (48% off your first subscription or 20% off one-time purchases with code TIMLYONS20 at checkout.)

- A tool for deciding on new gym services – 5-Question Matrix

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop

- Business Accelerator Program

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