Built To Grow Fitness Business

By: Tim Lyons and Randy Angsten Tim Lyons Randy Angsten
  • Summary

  • We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

    2019 - 2023 Built To Grow
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Episodes
  • 5 Hidden Killers of Profitability
    May 1 2025

    You might think you’re keeping a close eye on your gym’s profits — but what if hidden problems were draining thousands of dollars from your business every year without you even noticing?

    In this episode, Tim and Randy uncover five silent killers that are quietly eating into gym profitability — and share why most owners don’t catch them until it’s too late.

    These aren’t the obvious mistakes everyone talks about. Some of them are so small you’d never expect they could add up to thousands in lost profit. But they do — and fixing just one could completely change your bottom line.

    If you’re ready to stop the slow leaks and finally put more money back into your business (and your pocket), you won’t want to miss this one.

    Tune in and find out where the hidden traps are — and how to fix them fast.

    Let’s dive in!

    Key Takeaways:

    • Intro (00:00)
    • Profit Killer #1: Overstaffed times and empty hours (02:21)
    • Profit Killer #2: Grandfathered rates (05:22)
    • Profit Killer #3: Old software and unused subscriptions (08:43)
    • Profit Killer #4: Frozen memberships (10:14)
    • Profit Killer #5: Bad personal training splits (12:28)

    Additional Resources:

    - Schedule your SpringBoard call

    - Stop the summer slump before it starts - slash membership freezes by 50%

    - A tool for deciding on new gym services – 5-Question Matrix

    - Get 30 days of Semi Private Pro on us!

    - Apply to join the Iron Circle

    - Get your early bird ticket for the 2025 Growth Summit in Nashville

    - Get access to the 2024 Growth Summit recordings

    - Tim's new book - Built to Win by Tim Lyons

    - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

    - SOP in a Day Workshop

    - Switch to Semi Private course

    - Business Accelerator Program

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    If you haven't already, please rate and review the podcast on Apple Podcasts!

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    16 mins
  • We Figured It Out
    Apr 29 2025

    In this episode, Randy and Zach introduce SpringBoard, ProFit’s redesigned coaching program that trades pressure for progress.

    Instead of forcing everyone through the same 12-week sprint, SpringBoard gives gym owners 12 months of coaching support — with a custom path built around your business, your goals, and your pace.

    This program draws inspiration from their elite Iron Circle mastermind, while still being accessible to owners who aren’t there yet. Think of it as the JV version of varsity-level coaching — still elite, just tailored to get you up to speed.

    Randy and Zach explain why they scrapped the old Business Accelerator and Switch to Semi Private models, and how SpringBoard combines the best elements of both — minus the burnout.

    They also talk real-world challenges: what to do if your gym’s been stuck for years, how to scale a service model that actually fits your market, and why systemizing your operations is the only real path to freedom.

    Join them to learn how SpringBoard is helping gym owners finally systemize, scale, and take control of their business future.

    Tune in now!

    Key Takeaways:

    • Intro (00:00)
    • SpringBoard replaces rigid timelines with 12-month access (01:44)
    • Emphasis on scalable, replicable business systems (04:41)
    • Customizable coaching paths, not linear programs (06:10)
    • Business owners vs. passionate trainers (08:17)
    • Real-world scalability examples (10:07)
    • Lowered price and entry barriers for gym owners (11:15)
    • Learning from others’ failures saves time and money (13:04)

    Additional Resources:

    - Schedule your SpringBoard call

    - A tool for deciding on new gym services – 5-Question Matrix

    - Get 30 days of Semi Private Pro on us!

    - Apply to join the Iron Circle

    - Get your early bird ticket for the 2025 Growth Summit in Nashville

    - Get access to the 2024 Growth Summit recordings

    - Tim's new book - Built to Win by Tim Lyons

    - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

    - SOP in a Day Workshop

    - Switch to Semi Private course

    - Business Accelerator Program

    ---

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    Show more Show less
    18 mins
  • The Systems Of A Successful Gym
    Apr 24 2025

    This one’s not new… but it is necessary.

    This is a re-release of an old episode – because sometimes the most important stuff is the stuff you need to hear again. Especially when it comes to the basics.

    In this episode, Tim and Randy take us back to the foundations – the systems your gym business can’t survive without: Attraction, Conversion, Delivery, and Ascension.

    This is about installing foundations that give you clarity, consistency, and control. Because if you’re still manually fixing every fire that pops up… if your sales vanish when one person is out sick… or if your clients vanish when a coach leaves… then it’s not a people problem. It’s a systems problem.

    Tim and Randy break down their four-circle framework and show exactly how each system drives the outcomes every gym owner wants: more money, more trust, better results, and long-term retention.

    This episode is a solid reminder that getting the basics right still matters – and that no matter how advanced things get, the fundamentals always hold up.

    Tune in and find out what your business might be missing.

    Key Takeaways:

    • Intro (00:00)
    • Systems remove variables (01:08)
    • Attraction system - marketing (03:08)
    • Conversion system - sales (05:46)
    • Service delivery - the impact on client experience (07:18)
    • Ascension system for client progression (16:22)
    • Recap (24:48)

    Additional Resources:

    - Schedule your SpringBoard call

    - A tool for deciding on new gym services – 5-Question Matrix

    - Get 30 days of Semi-Private Pro on us!

    - Check out our Switch to Semi-Private course

    - Apply to join the Iron Circle

    - Get your early bird ticket for the 2025 Growth Summit in Nashville

    - Get access to the 2024 Growth Summit recordings

    - Tim's new book - Built to Win by Tim Lyons

    - ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

    - SOP in a Day Workshop

    - Business Accelerator Program

    ---

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    Show more Show less
    28 mins
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