• Make It a Hot Medspa Summer: Fun Ideas to Keep Clients Smiling
    Jul 10 2025

    Are you looking for some fun ideas to keep your clients happy this summer?

    In today’s episode, Andrea and Taleesa are giving you 10 fun and engaging summer specific ideas to use at your medspa so your clients' experience is memorable and enjoyable.


    Join both Andrea and Taleesa to get some fun and actionable summer ideas to enhance your client experience so you keep clients coming back every season.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Offering a fun summer treat to your clients 6:54
    • Encouraging your clients to have fun and carefree while they are in your medspa 13:15
    • Giving your medspa a tropical feeling 15:05


    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    40 mins
  • We Put an Instagram Growth Challenge to the Test: Here’s What Worked (and What Didn’t)
    Jul 3 2025

    Have you ever considered joining an Instagram growth challenge and you’re wondering if posting more will increase your followers?

    Today, Andrea and Taleesa are going over their experience and results of the Instagram growth challenge they did on their Instagram business page including what worked for them and what didn’t.


    Listen to this episode to learn valuable insights about content strategy, audience engagement, and why it’s so important to experiment in your marketing approach.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • The Instagram growth challenge and what needed to be done daily 2:36
    • Challenge execution and initial results 6:00
    • Positives of the challenge 10:15
    • Negative aspects of the challenge 32:00


    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    42 mins
  • The Content System We Swear By: How We Keep Medspa Marketing Organized
    Jun 26 2025

    Are you tired of spending hours struggling to create social media content?

    In today’s episode, Andrea and Taleesa are breaking down their content system for aesthetic practices and talking about the importance of hiring a reliable assistant to manage social media content so you can focus on growing your practice.


    Join both Andrea and Taleesa to get a step-by-step guide to outsourcing your social media and creating a monthly content strategy that works for you.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Challenges in hiring an assistant to help with social media 6:20
    • Planning and scheduling your content 14:25
    • Creating and approving content 31:20
    • Designing and finalizing content 44:10


    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    49 mins
  • Organic, Boosted, or Paid? What Medspa Owners Really Need to Know
    Jun 19 2025

    Are you tired of spending money on marketing strategies that don’t work for your medspa?

    Today, Andrea and Taleesa are talking about the pros and cons of organic content, boosting, and using ads for your aesthetic practice.


    Listen to this episode to learn which marketing strategy is the best fit for you and what will actually grow your aesthetic practice without wasting time and money.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Understanding organic content and the drawbacks 2:35
    • The positives and negatives of boosting posts 20:20
    • Using ads for your medspa 29:50


    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    40 mins
  • Help Wanted: Why Every Medspa Needs a Local Right-Hand
    Jun 12 2025

    Are you drowning in daily tasks and wondering how to reclaim your time?

    Today, Andrea and Taleesa are sharing the benefits of hiring local assistants for your medspa versus hiring a virtual assistant. They’re also giving you a list of tasks you can outsource once you hire your own assistant that will help you grow your business with ease and boost your efficiency.


    Join Andrea and Taleesa in this episode to learn what you can outsource and how to find your perfect fit for an assistant.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Why you should consider a local assistant instead of a virtual one 2:36
    • What you can outsource to your local assistant 10:16
    • How you can find your own local assistant 44:22


    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    48 mins
  • More Than a Pretty Page: The Website Opinions That Might Ruffle Feathers
    Jun 5 2025

    Do you feel like your website isn’t converting clients like it should?

    In today’s episode, Andrea and Taleesa are giving you their seven most controversial website opinions and sharing some of the common website issues they’ve seen when working with medspa clients.


    Join Andrea and Taleesa to learn how to create a website that not only looks professional but also authentically represents your brand, engages potential clients, and stands out amongst your competitors.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Do you really need individual service pages? 13:36
    • How to make your personality shine on your website 18:25
    • Why avoiding stock images is so important and what you can do instead 25:40
    • Why you need to regularly update your website 27:00


    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    40 mins
  • The Summer Survival Series: Part 3 – Be a Community Pillar: Local Partnerships + Collabs to Grow
    May 29 2025

    Do you want to transform your medspa’s marketing strategy and become a pillar in your community this summer?

    In the final episode of their three-part series on the summer slow period, Talisa and Andrea are talking about the importance of forming local partnerships and how you can use these partnerships to build meaningful, long-term relationships with clients.


    Listen to this info-packed episode to hear ideas on how you can find local partnerships, create community connections, and develop marketing strategies that go beyond traditional advertising to grow your practice.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • The importance of community involvement when you’re a small business 12:19
    • Strategies for local partnerships 21:00
    • Social media and email collaborations 34:00
    • Hosting community events 35:30


    Links:


    Show transcripts: https://smithandcrawford.com/notes



    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    45 mins
  • The Summer Survival Series: Part 2 – Skincare Sale Secrets
    May 22 2025

    Are you wondering how you can boost your revenue during the summer slow down season?

    In this part-two of a three-part summer survival series, Andrea and Taleesa are giving you strategies for selling more skincare products including how you can provide personalized skincare recommendations that build trust and address specific skin concerns with your clients.


    Join both Andrea and Taleesa to learn methods to increase your summer income by selling more skincare products through targeted marketing and client-focused approaches.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Boosting ticket value and client retention 5:20
    • Creating skincare bundles 8:00
    • Selling additional items with aftercare 16:15
    • Charity promotions with skincare bundles 23:20


    Links:


    Show transcripts: https://smithandcrawford.com/notes



    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    31 mins