Aesthetic Pulse Podcast By Smith and Crawford Company cover art

Aesthetic Pulse

Aesthetic Pulse

By: Smith and Crawford Company
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About this listen

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.Copyright 2025 Smith and Crawford Company Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Make It a Hot Medspa Summer: Fun Ideas to Keep Clients Smiling
    Jul 10 2025

    Are you looking for some fun ideas to keep your clients happy this summer?

    In today’s episode, Andrea and Taleesa are giving you 10 fun and engaging summer specific ideas to use at your medspa so your clients' experience is memorable and enjoyable.


    Join both Andrea and Taleesa to get some fun and actionable summer ideas to enhance your client experience so you keep clients coming back every season.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Offering a fun summer treat to your clients 6:54
    • Encouraging your clients to have fun and carefree while they are in your medspa 13:15
    • Giving your medspa a tropical feeling 15:05


    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


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    40 mins
  • We Put an Instagram Growth Challenge to the Test: Here’s What Worked (and What Didn’t)
    Jul 3 2025

    Have you ever considered joining an Instagram growth challenge and you’re wondering if posting more will increase your followers?

    Today, Andrea and Taleesa are going over their experience and results of the Instagram growth challenge they did on their Instagram business page including what worked for them and what didn’t.


    Listen to this episode to learn valuable insights about content strategy, audience engagement, and why it’s so important to experiment in your marketing approach.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • The Instagram growth challenge and what needed to be done daily 2:36
    • Challenge execution and initial results 6:00
    • Positives of the challenge 10:15
    • Negative aspects of the challenge 32:00


    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


    Show more Show less
    42 mins
  • The Content System We Swear By: How We Keep Medspa Marketing Organized
    Jun 26 2025

    Are you tired of spending hours struggling to create social media content?

    In today’s episode, Andrea and Taleesa are breaking down their content system for aesthetic practices and talking about the importance of hiring a reliable assistant to manage social media content so you can focus on growing your practice.


    Join both Andrea and Taleesa to get a step-by-step guide to outsourcing your social media and creating a monthly content strategy that works for you.


    If you enjoyed this episode please share, rate and review it!


    Also mentioned in today’s episode:


    • Challenges in hiring an assistant to help with social media 6:20
    • Planning and scheduling your content 14:25
    • Creating and approving content 31:20
    • Designing and finalizing content 44:10


    Links:


    Show transcripts: https://smithandcrawford.com/notes


    Email us: hello@smithandcrawford.com


    Join our newsletter: https://smithandcrawford.com/newsletter


    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10


    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08


    https://smithandcrawford.com/


    Show more Show less
    49 mins
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