Episodes

  • How Much Do You Know About Web Development?

    How Much Do You Know About Web Development?
    Jun 24 2025
    Your website is the heartbeat of your business, serving as the gateway to your brand story that potential customers can explore around the clock! So, have you ever wondered if your business website is truly thriving? Does it clearly convey what you stand for and what you offer? Join Melissa and Gary as they welcome Cale, a CREATIVE web developer, for a discussion about the world of website creation and development. They delve into essential topics such as the power of landing pages, the magic of SEO, the insights gained from analytics, and some game-changing tools that will elevate your website’s success. Get ready to transform your online presence!

    Hosted on Acast. See acast.com/privacy for more information.
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    31 mins
  • How You Doing?

    How You Doing?
    May 24 2025
    It’s hard to believe that three months have passed since their last conversation about the important trade policies between Canada and the United States. In this episode, Melissa and Gary share their experiences and insights on navigating the complexities of current trade policies, the challenging purchasing climate, the pressures of inflation, and the evolving business landscape. We hope their thoughts resonate with you and provide some comfort as we all navigate these changes together.

    Hosted on Acast. See acast.com/privacy for more information.
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    21 mins
  • Evolution Promo Tech

    Evolution Promo Tech
    Apr 24 2025
    The rapid evolution of technology presents a challenge in keeping up with the latest trends and innovations. In the promotional product industry, the ability to adapt is crucial for achieving market success. In a recent discussion, Melissa and Gary highlighted the shifting interests in various tech promotional products over time, moving from USB memory drives to more advanced solutions like NFC technology. They also shared anecdotes about different products they have encountered in their experiences.

    Hosted on Acast. See acast.com/privacy for more information.
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    31 mins
  • How can Marketers help HR

    How can Marketers help HR
    Mar 25 2025
    There are two principal types of brands within an organization: the corporate brand and the employer brand. The marketing department is primarily tasked with managing corporate branding through outward communication. However, it is equally essential for this department to collaborate with the human resources department in developing and nurturing the employer brand. In this episode, Melissa and Gary will explore the importance of establishing a robust employer brand within an organization.

    Hosted on Acast. See acast.com/privacy for more information.
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    26 mins
  • A Promotional Distributor Look at the Canada-U.S. Tariffs

    A Promotional Distributor Look at the Canada-U.S. Tariffs
    Feb 24 2025

    We find ourselves in the midst of a trade war between Canada and the United States, and its implications are undeniable. Gary and Melissa explore how tariff policies affect Canada’s purchasing landscape and consider the impact on the promotional product industry in Canada. They also discuss the relevance and feasibility of the Made-in-Canada and Product of Canada movements to see if it makes sense for the industry to adopt that model.


    Hosted on Acast. See acast.com/privacy for more information.
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    25 mins
  • An Intro to Online Programs

    An Intro to Online Programs
    Jan 24 2025
    There are numerous ways a corporation can uphold brand consistency, retain talented employees, and inspire best practices. One powerful approach is to implement promotional programs within the organization. Melissa and Gary welcomed Rob, CREATIVE's Program Director, to share insights on the transformative potential of a corporate online promotional program.

    Hosted on Acast. See acast.com/privacy for more information.
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    33 mins
  • What A Year (2024 Edition)

    What A Year (2024 Edition)
    Dec 24 2024
    Wow, what a year it’s been! We’re excited to bring you the final episode of 2024! Join Melissa and Gary as they reflect on all the highs and lows from the past year, sharing what they’ve learned along the way. They’re also looking ahead and chatting about what fun things are in store for 2025. You won’t want to miss it!

    Hosted on Acast. See acast.com/privacy for more information.
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    21 mins
  • What’s Next? Artificial Intelligence

    What’s Next? Artificial Intelligence
    Nov 24 2024
    Artificial Intelligence (AI) is here to stay, and advancements are being made globally to reinforce this reality. As marketers, we have a choice: We can fear AI or fully embrace its potential. Melissa, Gary, and Laurel are convening to explore how AI is shaping their marketing strategies and tactics, and there's no doubt it will play a crucial role in the future of their work.

    Hosted on Acast. See acast.com/privacy for more information.
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    27 mins