• 078: Coaching Jenny Matthews on Optimizing Her Private Podcast to Replace Live Launches

  • Apr 23 2025
  • Length: 46 mins
  • Podcast

078: Coaching Jenny Matthews on Optimizing Her Private Podcast to Replace Live Launches

  • Summary

  • Tired of live launching and looking for a smarter way to sell your courses? Join us in this episode of Launch Your Private Podcast as we coach Jenny Matthews, a licensed mental health therapist and anxiety specialist, through the setup and optimization of her brand-new private podcast lead magnet.

    Jenny’s niche? Helping fearful flyers overcome anxiety with practical, therapist-tested strategies and now she’s taking that mission to the airwaves.


    Timestamps:

    [0:00] Introduction to the episode and Jenny Matthews’ challenges with her new private podcast to drive course sales

    [4:04] Breakdown of her two offers and ideal buyers for each

    [7:31] How she repurposed a PDF into a private podcast using ChatGPT

    [9:00] Review of Jenny’s landing page and opt-in results

    [13:01] Messaging tips to increase perceived value and trust

    [15:00] Why audio is more powerful than PDFs for anxious audiences

    [18:01] Jenny outlines her podcast episode structure and unique approach

    [25:32 ] Nora reframes the sales pitch as “continuing to work together”

    [38:32] Evergreen vs. live launch: what works best for fear-based audiences

    [41:31] When to evaluate funnel performance and the power of outreach


    Links Mentioned:

    Website https://stateofmindtherapy.com/

    Instagram https://www.instagram.com/flightanxietycoach

    Flight Anxiety Audio Relief Guide https://stateofmindtherapy.com/toolkit

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