
The Second in Command
Unleash the Power of Your COO
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Narrated by:
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Cameron Herold
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By:
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Cameron Herold
About this listen
As founder and CEO, you know you need to hire a COO. You need a COO who can help you build the company you don’t know how to build on your own.
The Second in Command is your go-to guidebook when you’re ready to scale up. Cameron Herold details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right COO candidate, to successfully onboarding and working with your COO, VP Operations or Director Operations.
The Second in Command reveals the benefits a skilled COO brings to companies and explores the many ways a COO mastermind or COO forum can help grow your COO grow their skills, confidence and network. You’ll learn about the different types of COO that exists and understand the role each COO type plays. Discover how to bring a COO into your company with the least disruption and avoid common problems before they arise. There is no need to go it alone.
©2023 Cameron Herold (P)2023 Cameron HeroldListeners also enjoyed...
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An Insider's Perspective on the Chief of Staff explores every aspect of the Chief of Staff role in a straightforward and engaging way. Author Emily Sander provides one-of-a-kind insights, combining her own experience as a Chief of Staff with perspectives gained from colleagues and her coaching clients. Sander offers her unique perspective on how the role fits into the organizational big picture, with real-life examples to drive home her points.
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The list of key things to focus on
- By Mandy Williams on 11-03-24
By: Emily Sander
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Free PR: How to Get Chased by the Press Without Hiring a PR Firm
- By: Cameron Herold, Adrian Salamunovic
- Narrated by: David de Vries
- Length: 4 hrs and 6 mins
- Unabridged
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Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate, leverage, and is more effective than marketing. In other words, public relations is more critical than ever in growing your brand and your business.
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The PR Road Map we Need
- By Ultimate Survival Tips on 08-10-19
By: Cameron Herold, and others
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The 80/20 CEO
- Take Command of Your Business in 100 Days
- By: Bill Canady
- Narrated by: Bill Canady
- Length: 6 hrs and 47 mins
- Unabridged
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The risk in leading a business is the same as in piloting an airplane: namely, crashing and burning. But what if you had an operating system to keep your business airborne until you wanted to land it? How much time would that OS save you? How much money? Written and narrated by the creator of the Profitable Growth Operating System®, The 80/20 CEO: Take Command of Your Business in 100 Days is a detailed playbook for aspiring or accomplished senior-level executives who want to lead their organizations in profitable strategic growth and do so on demand, on track, on pace, and without surprises.
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Strategic Business Transformation
- By Frances G. Dick on 05-25-24
By: Bill Canady
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The Personal MBA: Master the Art of Business
- By: Josh Kaufman
- Narrated by: Josh Kaufman
- Length: 15 hrs and 25 mins
- Unabridged
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Not an MBA, But A Damn Decent Experience.
- By Cori on 01-20-13
By: Josh Kaufman
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The Miracle Morning for Entrepreneurs
- Elevate Yourself to Elevate Your Business
- By: Hal Elrod, Cameron Herold, Honoree Corder
- Narrated by: Rob Actis
- Length: 7 hrs and 26 mins
- Unabridged
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These six daily practices will fuel your efforts to create and sustain positive change in your life. Now The Miracle Morning for Entrepreneurs brings you these principles in a whole new light - alongside the entrepreneurial elevation principles and the entrepreneur's elevation skills. These are essential skills that you need to create a successful business and personal life.
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This book feels like an Infomercial.
- By martin powell on 03-21-18
By: Hal Elrod, and others
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Scaling Up
- How a Few Companies Make It...and Why the Rest Don't, Rockefeller Habits 2.0
- By: Verne Harnish
- Narrated by: Spencer Cannon
- Length: 8 hrs and 49 mins
- Unabridged
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It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business.
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Literally Useless | No Way 5 Star Reviews are real
- By Michael on 01-23-15
By: Verne Harnish
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People
- Dare to Build an Intentional Culture (The EOS Mastery Series)
- By: Mark O'Donnell, Kelly Knight, CJ DuBe'
- Narrated by: Gabra Zackman
- Length: 4 hrs and 44 mins
- Unabridged
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The second installment of the Traction Library's EOS Mastery Series, People gives listeners all the tools they need to create a thriving workplace culture and shows why it's an absolutely essential part of any successful business.
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Missing the attachment but great book!
- By Eric Cozart on 05-12-24
By: Mark O'Donnell, and others
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Be the Unicorn
- 12 Data-Driven Habits That Separate the Best Leaders from the Rest
- By: William Vanderbloemen, John C. Maxwell - foreword
- Narrated by: William Vanderbloemen
- Length: 4 hrs and 55 mins
- Unabridged
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How do I stand out? How do I become irreplaceable? With a crowded workforce, an unstable job landscape, and the rise of AI, these questions are the ones that everyone either is or should be asking. William Vanderbloemen has asked these questions over the past 15 years while running one of the world’s top executive search firms. Through extensive research of over 30,000 top leaders and proprietary data, Vanderbloemen has identified the 12 habits that the best of the best have in common. Traits such as authenticity, responsiveness, agility, and the ability to problem solve, among others.
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Full blown liberal
- By Michael Smith on 03-02-24
By: William Vanderbloemen, and others
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Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- By Michael on 10-31-20
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Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- By: Dan Martell
- Narrated by: Dan Martell
- Length: 8 hrs and 4 mins
- Unabridged
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How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
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From Pain Line to Peace: This Book 📕 is My Escape Route to Time Freedom”
- By dayana on 09-18-24
By: Dan Martell
What listeners say about The Second in Command
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- Pejmon J Abrarpour
- 02-21-23
Direction, instructional, and practical
This book was great! I gained a lot from this book. Being a new COO, I feel like I added a lot of value in the transparency of the role, however ambiguous from the role is from company to company. I’m definitely sharing this with my CEO to help enhance our communication and effectiveness.
I highly recommend this to anyone in the COO (or-like) role or anyone wanting more guidance on how the role should be framed up 👍
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- Amazon Customer
- 02-12-23
Always love Cameron’s work
And the 2IC framework and ideas are a game changer. Must read for anyone looking to grow their business.
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- Pablo Lanyi-Grunfeldt
- 03-18-24
Very useful
I think is a great resource for running companies and gives you great insight of the COO role in different scenarios
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- Colleen's Audible
- 01-29-23
Just what I needed!
As the 1st in command understanding the relationship between myself and my COO is critical. I not only shared this with my #2, I read it cover to cover and it was worth every minute. I will be sharing with my fellow CEO’s, thank you.
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A real aha moment
Reading this book was a real aha moment.
I now realise I've always overlooked the real power of the COO, the second in command and having been without a #2 for a few years I've realised what was really missing and why !
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- Matthew Spinks
- 04-07-25
what I was looking for
so ive been looking for ways to build and to be scalable. i can't do it all on my own regardless of how hard headed I am. this book shined some light on exactly what I'm looking for. I went ahead and bought a paperback copy so I could see the tests they've developed also.
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- Zachary Ryan Pettis
- 02-18-24
Great author, average reader
The narration edits with a different tone of voice were quite jarring; otherwise it was great.
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- Anonymous User
- 06-06-24
Good concepts
It was useful, and it has very good points. I think I can apply many things, specially regarding the relationship between CEO and COO. Too much of the book was dedicated to publicise the COO Alliance, and that was super annoying. Also, the audio editing is possibly the worst I’ve heard on an audiobook.
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- Black Hills Moto
- 02-06-23
Choppy dialogue but good points
Dry dialog with around 100 recordings pushed in at various points with different mic sensitivity setting. Makes for a hard listen even though the story is good and makes practical sense.
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- Ian E.
- 03-27-23
Ok
Overall I would say with this one was OK. The problem is that about 20% of the book is really just advertising for the authors consulting business and not content that you can really use.
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