
The Elements of Choice
Why the Way We Decide Matters
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Narrated by:
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Fred Sanders
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By:
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Eric J. Johnson
About this listen
A leader in decision-making research reveals how choices are designed - and why it’s so important to understand their inner workings.
Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design.
Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, and we’re often unaware of just how much they influence our reasoning every day.
Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes.
We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.
©2021 Eric J. Johnson (P)2021 Penguin AudioListeners also enjoyed...
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In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
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Solid Wothwhile Advice - get you WRAP on
- By GH on 03-27-13
By: Chip Heath, and others
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The Miracle Equation
- The Two Decisions That Move Your Biggest Goals from Possible, to Probable, to Inevitable
- By: Hal Elrod
- Narrated by: Hal Elrod
- Length: 6 hrs and 47 mins
- Unabridged
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Hal Elrod, motivational speaker and author of the best-selling book The Miracle Morning, shares his "miracle equation", the secret to unlocking happiness, success, and your full potential. With the Miracle Equation 30-Day Challenge to guide your way, you’ll create a step-by-step plan to actualize your miracles and become the person you need to be in order to succeed. No goal is out of reach!
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Grateful
- By Conrad Deas on 04-18-19
By: Hal Elrod
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How to Decide
- Simple Tools for Making Better Choices
- By: Annie Duke
- Narrated by: Annie Duke
- Length: 6 hrs and 39 mins
- Unabridged
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What do you do when you're faced with a big decision? If you're like most people, you probably make a pro and con list, spend a lot of time obsessing about decisions that didn't work out, get caught in analysis paralysis, endlessly seek other people's opinions to find just that little bit of extra information that might make you sure, and finally go with your gut.
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A lot of useless fluff
- By Jerry Fletcher on 11-24-20
By: Annie Duke
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Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 11 hrs and 33 mins
- Unabridged
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Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
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Doesn’t include a Pdf of the images the book calls out
- By John O'Connell on 08-03-21
By: Richard H. Thaler, and others
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The Power of Showing Up
- How Parental Presence Shapes Who Our Kids Become and How Their Brains Get Wired
- By: Daniel J. Siegel MD, Tina Payne Bryson PhD
- Narrated by: Daniel J. Siegel MD, Tina Payne Bryson PhD
- Length: 7 hrs and 27 mins
- Unabridged
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One of the very best scientific predictors for how any child turns out - in terms of happiness, academic success, leadership skills, and meaningful relationships - is whether at least one adult in their life has consistently shown up for them. In an age of scheduling demands and digital distractions, showing up for your child might sound like a tall order. But as best-selling authors Daniel Siegel and Tina Payne Bryson reassuringly explain, it doesn’t take a lot of time, energy, or money. Instead, showing up means offering a quality of presence.
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Great Educators
- By Bored on 02-26-21
By: Daniel J. Siegel MD, and others
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The Demon in the Machine
- How Hidden Webs of Information Are Solving the Mystery of Life
- By: Paul Davies
- Narrated by: Nigel Patterson
- Length: 9 hrs and 13 mins
- Unabridged
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What is life? In this penetrating and wide-ranging book, world-renowned physicist and science communicator Paul Davies searches for answers in a field so new and fast-moving that it lacks a name; it is a domain where biology, computing, logic, chemistry, quantum physics, and nanotechnology intersect.
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Thought Provoking
- By Amazon Customer on 08-26-24
By: Paul Davies
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Do Nothing
- How to Break Away from Overworking, Overdoing, and Underliving
- By: Celeste Headlee
- Narrated by: Celeste Headlee
- Length: 7 hrs and 41 mins
- Unabridged
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In Do Nothing, award-winning journalist Celeste Headlee illuminates a new path ahead, seeking to institute a global shift in our thinking so we can stop sabotaging our well-being, put work aside, and start living instead of doing. As it turns out, we’re searching for external solutions to an internal problem. We won’t find what we’re searching for in punishing diets, productivity apps, or the latest self-improvement schemes. Yet all is not lost - we just need to learn how to take time for ourselves, without agenda or profit, and redefine what is truly worthwhile.
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I almost never leave reviews
- By keli wolfe on 03-03-22
By: Celeste Headlee
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Thinking, Fast and Slow
- By: Daniel Kahneman
- Narrated by: Patrick Egan
- Length: 20 hrs and 2 mins
- Unabridged
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The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
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Difficult Listen, but Probably a Great Read
- By Mike Kircher on 01-12-12
By: Daniel Kahneman
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- By Sand on 05-30-21
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Ego Is the Enemy
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 56 mins
- Unabridged
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"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)
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Disappointing. Thin, weak reading.
- By Robert on 09-08-16
By: Ryan Holiday
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The Psychology of Money
- Timeless Lessons on Wealth, Greed, and Happiness
- By: Morgan Housel
- Narrated by: Chris Hill
- Length: 5 hrs and 54 mins
- Unabridged
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Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.
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Could be summarized in one sentence
- By Alex on 05-30-21
By: Morgan Housel
Learn what influences your choices
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A call-to-action for citizens seeking to build community, change the status quo and root out dysfunctional policies that carry extraordinary costs and burdens on governance.
Outstanding introduction to Choice Architecture
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Amazing Concept!
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It helped me be more benevolent…
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Awesome Title and book
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I did find the narration challenging at times—the narrator’s voice occasionally sounded artificial, which made it harder to stay engaged. Additionally, a few examples would have been more impactful with visual support, suggesting they may be better suited for a printed format than audio.
Despite these drawbacks, I would still recommend the book for its compelling content and relevance.
Probably better read than listened to
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Designing Choices
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An absolute must read for critical thinking
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Interesting examples
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Eye-opening, Sobering, Inspirational
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