
The Culture Code
An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
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Narrated by:
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Barrett Whitener
About this listen
Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Culture Codes invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. We can learn to crack these Codes and achieve new understanding of why we do the things we do. He has used the Culture Code to help Chrysler build the PT Cruiser: the most successful American car launch in recent memory; helped Procter & Gamble design its ad campaign for Folger's coffee, one of the longest-lasting and most successful campaigns in the annals of advertising; and he's helped GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and abroad. And now, in this fascinating audiobook, he uses it to reveal why Americans act distinctly like Americans and what makes us different from the world around us.
Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all.
©2006 Clotaire Rapaille (P)2007 Gildan Media CorpListeners also enjoyed...
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What listeners say about The Culture Code
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Overall
- Felicia
- 01-04-10
Good book - poor narrator
This was a very interesting book. A quick, easy "read"... The most annoying aspect of the book was the robot like narration. Awful. Could've been a much more enjoyable experience had they selected a more upbeat narrator.
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3 people found this helpful
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- Matt S.
- 06-09-11
Worth 6 Hours of your Time
Plenty of interesting observations here. I've worked for a Japanese-based company for 15 years, and the explanations/observations about this particular culture were spot-on (and, I'm sure my Japanese freinds would agree about the many more conclusions made about Americans).
One warning: the Narrator's reading style really bothered me. I've purchased 20+ Audiobooks, and have never really been bothered by a narrator to this degree before. I got through the book by setting my iPhone to "2x" speed. Before buying, listen to the excerpt and make your own conclusion.
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8 people found this helpful
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- J. Demere Mason Jr
- 05-15-17
Great Book, boring narrator
Would you recommend this audiobook to a friend? If so, why?
Yes
What was one of the most memorable moments of The Culture Code?
all of it
What three words best describe Barrett Whitener’s performance?
Way too monotone
Was this a book you wanted to listen to all in one sitting?
No, but only because it is complex and I wanted to reflect on what I was learning.
Any additional comments?
Great, great book.
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1 person found this helpful
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- jean
- 11-05-17
a pretty divisive book...
on one hand agree with the reviews that it can be interpreted as overlly sterotypical and anecdotal, on the other hand the authors conclusions of each cultures "code"s are pretty good n insightful too. a pretty heavy "reflective" piece, focusing largely on americans...if only all americans can have such awareness of their "background/upbringing" influences, the world will be a better place... 😂
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- Meech33
- 11-21-08
Must Read
Must read for everyone. I loved the book. Amazing information.
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- the douglas
- 01-24-19
Good read.
This is a good read. Teaches a lot about culture and life systems. on the other hand it doesn’t tap deep enough into why we buy like part of the title suggests but it does a good job pointing you in the right direction.
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- EASY FUNCTION
- 01-16-19
Good for marketing and general knowledge.
I recommend people who sell products in America to read this book, it will help you sell more :)
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- Michael Johnson
- 11-10-22
this book goes hard in the paint
never reviewed an audiobook. read this book. are you really reading reviews instead of the book? read the book then maybe you wouldn’t suck so hard for the rest of your life
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- Jacqueline Dittmore
- 02-06-24
AMAZING INSIGHT
Clotaire Rapaille gives great insight into understanding attitudes by culture. Perception and imprinting depend on cultural experiences and first-time experiences during one's childhood. His coding is extremely valuable.
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- LESLEY
- 06-05-12
Interesting book, worst narrator I've ever heard.
This is an interesting book but the audio version is horrible. The narrator seems to be trying to imitate the sound of a programmed voice.
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2 people found this helpful