Yes, you can build a thriving career as a dog trainer — and dog training expert Susan Bulanda will show you how step-by-step!

Whether you're passionate about dogs and eager to turn your love for canine companionship into a rewarding profession, or an experienced trainer looking to elevate your business in new and exciting ways, this comprehensive guide has you covered. Inside, you'll discover:

• step-by-step start-up strategies
• effective marketing techniques
• essential business skills
• client management and communication
• advanced canine training insights
• legal and financial know-how

Written by expert dog trainer and educator Susan Bulanda, The Business of Dog Training combines industry knowledge and experience with actionable advice, making it an indispensable resource for anyone looking to turn a passion for dogs into a prosperous career.

Yes, you can pawsitively make a real impact in the lives of dogs and their owners. It’s easier — and more fulfilling — than you think!

Your dream career starts here . . . Fetch it!

CHAPTERS

1. Introduction
2. Why Be A Dog Trainer?
3. Overview of What You Need to Know
4. Your Business Plan
5. Your Protection
6. Dog Trainers Insurance
7. Contracts
8. Your Services
9. Fees
10. Business License
11. Business Name
12. Promoting Yourself
13. Bookmarks and Business Cards
14. Business Phone
15. Web Site
16. Blog Site
17. Presentations
18. Articles
19. Veterinarian Clinics/Hospitals
20. Newspapers and the Yellow Pages
21. Brochures
22. Referral Groups
23. Networking
24. Fairs, Craft Shows and Carnivals
25. The Type of Basic Obedience Classes You Offer Training Facility
26. Taxes
27. Equipment
28. Getting a Helper
29. Client Records
30. What kind of trainer do you want to be?
31. Specializations
32. Where to Learn the Techniques and Why
33. Books
34. Clubs
35. Mentors
36. Seminar
37. Videos & Webinars, Podcast
38. Self-Taught
39. Techniques to Teach the Owners
40. Do’s and Don’ts
41. Handouts for Clients
42. Handout of “Don’ts”
43. Keep Up with The Latest Research and Information
44. Analyzing Reports and Information
45. Dogs
46. Breed Trends
47. Medical Issues
48. Sports
49. Food & Treats
50. Toys
51. Certifications and Organizations
52. Organizations
53. Certifications
54. Multi-species
55. Other Services to Offer Clients
56. Counseling Owners
57. General Counseling
58. Grief Counseling
59. Selecting and Finding the Right Dog
60. Step One: Determine which breed or type of dog is best for you.
61. Step Two: Get the Names of Breeders.
62. Step Three: Call the people who own puppies from their last litter.
63. Step Four: Visit the breeder, see the dogs.
64. Step Five: Call the breed club and ask about the breeder you like.
65. Step Six: Wait for your puppy!
66. The Children(s) Role in Selecting a Dog/Puppy
67. Medical Decisions
68. Evaluating Litters
69. Evaluating Adult Dogs
70. Doggie Day Care
71. Boarding Kennel
72. Pet Sitting
73. Dog Walking
74. Referrals
75. Beyond Being A Dog Trainer
76. Animal Shelters and Rescue Groups
77. Therapy Dogs
78. Canine Good Citizen and Therapy Dog Evaluator
79. Managing Your Time
80. New Dog Trainers
81. A Bad Referral
82. Readings and Resources
83. Resources Videos/DVD/Books

AUTHOR BIO

Susan Bulanda is a Certified Animal Behavior Consultant in practice since 1961 and has been a search-and-rescue dog trainer and handler since 1981. She is the Head trainer of the Phoenixville Fire Department K9 Search & Rescue Unit.