
The Age of Influence
The Power of Influencers to Elevate Your Brand
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Narrated by:
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Stu Gray
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By:
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Neal Schaffer
About this listen
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.
We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.
In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:
- Identify, approach, and engage the right influencers for their brand or product.
- Determine what resources to put behind influencer campaigns.
- Manage the business side of influencer marketing, including tools that will help measure ROI.
- Develop their brand’s social media voice to become an influencer in its own right.
This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2020 Neal Schaffer (P)2020 HarperCollins LeadershipListeners also enjoyed...
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Critic reviews
'Neal has written the manifesto for influencer marketing. If you're trying to figure out how your business can IGNITE from the explosion of digital influencers, look no further.'
—John Lee Dumas of Entrepreneurs on Fire
'On time and on-target, The Age of Influence is the ultimate guide to the most important customer acquisition technique of the 2020s. If you don't read it, your competition will.'
—Jay Baer founder of Convince and amp; Convert and co-author of Talk Triggers
'Trust is essential for the modern marketer. Working with trusted influencers is the lever that can break open opportunity. Neal Schaffer shows you precisely how to unleash influence so you can rapidly accomplish your marketing goals,'
—Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World
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For generations, we’ve been taught there are two ways to succeed - either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.
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Good book, but needed better research
- By aaron on 08-29-21
By: Ron Friedman
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You Will Get Through This Night
- By: Daniel Howell
- Narrated by: Daniel Howell
- Length: 6 hrs and 55 mins
- Unabridged
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A practical guide to taking control of your mental health for today, tomorrow, and the days after, from the number one New York Times best-selling author and beloved entertainer.
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Changed my life
- By RCubed on 05-20-21
By: Daniel Howell
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The Spark Factor
- The Secret to Supercharging Energy, Becoming Resilient, and Feeling Better Than Ever
- By: Molly Maloof
- Narrated by: Molly Maloof, Mark Jacobson
- Length: 7 hrs and 57 mins
- Unabridged
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In The Spark Factor, Dr. Molly Maloof shares a program uniquely tailored to the biology of women—a plan that targets the mitochondria, the power source of the cells. As Dr. Maloof shows, the intense, all-or-nothing approaches commonly used by biohackers to optimize health—including sustained fasting, ultra-low-carb diets, and intense training—can be harmful, especially for women, because they create excessive stress in an already-stressed body, which can make us tired, weak, and prone to illness.
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This is like reading 20 other great books
- By Jeff on 02-12-23
By: Molly Maloof
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Overcoming Impossible
- Learn to Lead, Build a Team, and Catapult Your Business to Success
- By: Robert Irvine, Matt Tuthill
- Narrated by: Robert Irvine, Alan Irving
- Length: 7 hrs and 19 mins
- Unabridged
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Make achieving your goals and finding success possible with this one-of-a-kind guide by Robert Irvine, popular host of Food Network’s Restaurant: Impossible.
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Honesty
- By GC Mania on 04-04-25
By: Robert Irvine, and others
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All In
- How Obsessive Leaders Achieve the Extraordinary
- By: Robert Bruce Shaw
- Narrated by: Mark Smeby
- Length: 5 hrs and 15 mins
- Unabridged
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Groundbreaking leaders share a passionate commitment to achieving their vision that borders and sometimes crosses the line into obsession. All In shows how obsession, if properly focused and managed, is both necessary and productive. Advances in any endeavor almost always depend on a small group of individuals who are completely consumed by the goal they’re pursuing. When these leaders and their teams are successful, everyone benefits from their singular focus and relentless drive.
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This was a good lesson.
- By ken's Kindle on 08-08-20
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The Insider's Guide to Culture Change
- Creating a Workplace That Delivers, Grows, and Adapts
- By: Siobhan McHale
- Narrated by: Sarah Zimmerman
- Length: 6 hrs and 48 mins
- Unabridged
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From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change.
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Fills a gap in the field of Culture Implementation
- By NEL on 11-06-20
By: Siobhan McHale
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Sentient
- How Animals Illuminate the Wonder of Our Human Senses
- By: Jackie Higgins
- Narrated by: Joan Walker
- Length: 10 hrs and 43 mins
- Unabridged
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There is a scientific revolution stirring in the field of human perception. Research has shown that the extraordinary sensory powers of our animal friends can help us better understand the same powers that lie dormant within us....
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Well written, well researched, compellingly told
- By Amazon Customer on 09-14-24
By: Jackie Higgins
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The Secret Society of Success
- Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again
- By: Tim Schurrer, Donald Miller
- Narrated by: Tim Schurrer
- Length: 6 hrs and 22 mins
- Unabridged
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There’s a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that’s been dangled in front of you.
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This book helped me reframe a career transition
- By Jeff on 06-13-22
By: Tim Schurrer, and others
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Craigslist Confessional
- A Collection of Secrets from Anonymous Strangers
- By: Helena Dea Bala
- Narrated by: Full Cast
- Length: 8 hrs and 14 mins
- Unabridged
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Helena Dea Bala was an exhausted and isolated DC lobbyist, suffocating under the weight of her student loan debt, when she decided to split her lunch with a man who often panhandled near her office. They chatted effortlessly as they ate; there were no half-truths, no fear of judgment. Helena felt connected and unburdened in a way she hadn’t in years. Inspired, she posted an ad on Craigslist promising to listen, anonymously and for free, to whatever the speaker felt he or she couldn’t tell anyone else. Emails from people desperate to connect flooded her inbox, and she listened.
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Depressing
- By Brett W. on 03-01-21
By: Helena Dea Bala
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Burnout Immunity
- How Emotional Intelligence Can Help You Build Resilience and Heal Your Relationship with Work
- By: Kandi Wiens
- Narrated by: Eleanor Caudill
- Length: 8 hrs and 2 mins
- Unabridged
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Bolstered with research, exercises, self-assessments, and real-life stories from people with natural burnout immunity and those who’ve cultivated it, Burnout Immunity teaches workers how to positively cope with stress and to enjoy healthier and happier relationships with work.
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What I needed
- By RP on 10-07-24
By: Kandi Wiens
What listeners say about The Age of Influence
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Jose Arroliga
- 01-11-23
Fantastic listen!
Most audiobooks are boring and many don’t offer much information not this book! I highly recommend this book to any entrepreneur, marketer, business, or influencer!
Jose Arroliga
Founder/CEO Agua Guru
www.aguaguru.com
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- LH from Philadelphia
- 08-25-20
A Comprehensive Guide to Influencer Marketing
Neal Schaffer is a leading expert on all things Social Media. In this book, he provides a comprehensive guide to Influencer Marketing that goes way beyond the surface of what most people know about this topic. Interesting, informative and valuable information. I liked the book so much that I plan to listen to it again. I highly recommend “the age of influence.”
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