This is the second edition of the book: "Monetizing and Pricing Sustainability - Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact. This book is a comprehensive guide that aims to unite sustainability with the world of pricing and monetization. This second edition has 23 chapters including 8 new ones focused on pricing, pricing research, and the monetization process.

This book is not just a guide, but a roadmap guiding businesses towards a future where profit and sustainability aren't mutually exclusive but interconnected. It is an essential read for those ready to challenge conventional wisdom, embrace a holistic 3P approach, and become pioneers in sustainable monetization.

The book includes 10+ case studies, several deep dives on specific industries, and 23 thought-provoking chapters. Examples include "How Decathlon Is Embracing The Subscription Economy To Power New Sustainable, Circular, Customer-Centric Business Models", "Impact of Remanufacturing on Sustainability", and “Pricing for Sustainability in the Fashion Industry”.

Immerse yourself in this transformative narrative and join us in rewriting the future of business. We extend a warm welcome to all who are ready to journey beyond good intentions to actions that make a meaningful, sustainable difference.