The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.

Benny Lewis is the creator of www.fluentin3months.com, the largest language-learning blog in the world. His proven techniques break down language learning myths and replace them with practical "language hacks" that take advantage of the skills we already possess. Fluent in 3 Months provides everything you need to make learning a new language fast, intuitive, and fun.

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

One of the world's 50 living autistic savants is the first and only to tell his compelling and inspiring life story and explain how his incredible mind works. Worldwide, there are fewer than 50 living savants, those autistic individuals who can perform miraculous mental calculations or artistic feats. (Think Dustin Hoffman's character in Rain Man.) None of them has been able to discuss his or her thought processes, much less write a book. Until now.

Have you always wanted to learn how to speak Spanish but simply didn't have the time? Well, look no further. This is the most advanced and revolutionary method ever designed for quickly becoming conversational in a language. If your desire is to learn complicated grammatical rules, this book is not for you. However, if you need to actually hold a conversation while on a trip to a Spanish-speaking country or to impress that certain someone, then the Nitzany method is what you have been looking for.

Draft No. 4 is an elucidation of the writer's craft by a master practitioner. In a series of playful but expertly wrought essays, John McPhee shares insights he's gathered over his career and refined during his long-running course at Princeton University, where he has launched some of the most esteemed writers of several generations. McPhee offers a definitive guide to the crucial decisions regarding structure, diction, and tone that shape nonfiction pieces and presents extracts from some of his best-loved work, subjecting them to wry scrutiny.

Developed by experienced professors and professionally narrated for easy listening, this course is a valuable tool when preparing for your Armed Services Vocational Aptitude Battery or ASVAB.

In this audiobook discover many types of successful, fun first sentences that will generate positive engagement from prospects. Our prospects guard their time, so they are especially brutal when judging our first sentences. Most times they make that entire judgment in the first few seconds. You want your prospects on your side when presenting. You can't start with a second sentence, so your first sentence better be good.

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.

Best-selling author Rafe Esquith, the only teacher to receive the National Medal of Arts, has garnered the American Teacher Award and numerous other honors. Still teaching fifth graders in a small, leaky classroom in downtown Los Angeles, Esquith fosters a wholesome climate where character, humility, and diligence matter and support is unconditional. For his mostly poor and Hispanic students, Esquith models two maxims: Be nice and work hard, and There are no shortcuts. And his students thrive!

If your desire is to learn complicated grammatical rules or to speak perfectly proper and precise Italian, this book is not for you. However, if you need to hold a conversation while on a trip to Italy, to impress that certain someone, or to be able to speak with your grandfather or grandmother as soon as possible, then the Nitzany Method is what you have been looking for. This method is designed for fluency in a foreign language, while communicating in the present tense.

Have you spent a great deal of time learning Spanish only to find that you can't converse in it? Have you been looking for something to help you break out of basic or tourist Spanish? Then look no further! In this book, you will learn how to take the concepts that we use in everyday English conversation and convey them in Spanish. You will learn the words, phrases, and grammar necessary to start speaking Spanish more naturally, the way the natives speak.