
Leading Digital
Turning Technology Into Business Transformation
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Narrated by:
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Jonathan Todd Ross
About this listen
Become a Digital Master - No Matter What Business You're In
If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment - think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it - including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a digital master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts, you'll learn:
- How to engage better with your customers
- How to digitally enhance operations
- How to create a digital vision
- How to govern your digital activities
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What listeners say about Leading Digital
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- ashtor llc
- 06-28-24
As obsolete as the yellow pages
Ideas are like wine, some become splendid after 20 years... Others unpalitable. In this case the work did not agree well.
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- Waleed Abdelmajeed
- 09-02-17
Source of "ways towards digitalization" patterns
Really enjoyed it... Great source of enlightment on" ways towards digitalization" patterns & frameworks. Contains lots of new ideas & surely needs a 2nd read. I recommend a slight knowledge of CX, Business Model Generation & Data Analitics before starting - in order to get the maximum of it. Chapter 9-12 r the best 😍
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- Julio
- 07-09-18
Up to date
I really liked the story and how up to date is the whole story
Congrats for a very well structured story
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- abdullah aldawsari
- 01-12-20
great lesson learned
this book discussed many aspects of the digital transformation, it was unique in telling stories and real life examples.
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- Stevovino
- 06-28-17
Digital Transdormation is there!!!
I read a summary of the study but the book brings a approach to cases.
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- Anonymous User
- 02-17-21
Superficial and consultancy buzzwords
The book has some good sides, but unless you are a CEO who likes to bring in expensive consultants from Accenture this should be avoided.
In 2021 I would say most of the content is “standard curriculum”. Part 1 is alright, but part 2 is really boring and without any real useful content.
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- Marcelo Fandino
- 07-30-18
Basic Basic Basic
This book do not bring anything new nor add much content.
unless you are new to the subject this it not for you.
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