
How to Get a Meeting with Anyone
The Untapped Selling Power of Contact Marketing
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Narrated by:
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Christopher Lane
About this listen
The hard part just got easy.
You know how to sell - that's your job, after all - but getting CEOs and other VIPs to call you back is the tricky part.
So what if that impossible-to-reach person weren't so impossible to reach after all?
Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.
In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results - results that other marketers considered impossible, with response rates as high as 100 percent; ROI in the tens, even thousands of percent; and costs per contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in the Wall Street Journal to unorthodox uses of social media, the phone, email, and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact's circle of influence.
How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away, so you can make the connections that are essential to your success.
©2016 Stu Heinecke (P)2015 Brilliance Audio, all rights reserved.Listeners also enjoyed...
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Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing with People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully - be it cooperation, goodwill, love or security.
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Mostly trash, and filler. Do not buy!
- By Rustproof on 07-03-17
By: Les Giblin
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Never Lose a Customer Again
- Turn Any Sale into Lifelong Loyalty in 100 Days
- By: Joey Coleman
- Narrated by: Joey Coleman
- Length: 9 hrs and 28 mins
- Unabridged
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Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.
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Message tainted by using shady biz as examples
- By Amazon Customer on 04-25-19
By: Joey Coleman
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Living Beyond Your Feelings
- Controlling Emotions So They Don't Control You
- By: Joyce Meyer
- Narrated by: Sandra McCollom
- Length: 7 hrs and 19 mins
- Unabridged
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The average person has 70,000 thoughts every day, and many of those thoughts trigger a corresponding emotion. No wonder so many of us often feel like we're controlled by our emotions. Our lives would be much improved is we controlled them. Joyce Meyer discusses the way that the brain processes and stores memories and thoughts, and then - emotion by emotion - she explains how we can manage our reactions to those emotions.
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Loved it
- By B on 04-10-12
By: Joyce Meyer
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Seeing What Others Don't
- The Remarkable Ways We Gain Insights
- By: Gary Klein
- Narrated by: Christopher Lane
- Length: 9 hrs
- Unabridged
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Insights—like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA-can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.
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Not enough actionable ideas
- By Blair on 02-24-15
By: Gary Klein
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Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- By: Jeb Blount, Mike Weinberg - foreword
- Narrated by: Jeb Blount, Jeremy Arthur
- Length: 8 hrs and 21 mins
- Unabridged
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Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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One of the best books on Sales!
- By Kathleen Fitzpatrick on 09-04-23
By: Jeb Blount, and others
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Hyperfocus
- How to Be More Productive in a World of Distraction
- By: Chris Bailey
- Narrated by: Chris Bailey
- Length: 6 hrs and 40 mins
- Unabridged
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Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to do so anyway while we fill each moment of our lives to the brim with mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day.
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Buzzwords and Common Sense
- By RGT on 09-09-18
By: Chris Bailey
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- By: Keenan
- Narrated by: Keenan
- Length: 5 hrs and 47 mins
- Unabridged
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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SPIN selling with more EQ mixed in
- By Amazon Customer on 09-28-19
By: Keenan
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Awaken the Giant Within
- By: Anthony Robbins
- Narrated by: Anthony Robbins
- Length: 1 hr and 31 mins
- Abridged
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Anthony Robbins has already unlocked the personal power inside millions of people worldwide. Now, in this revolutionary new audio production based on his enormously popular Date with Destiny seminars, Robbins unleashes the sleeping giant that lies within all of us, teaching us to harness our untapped abilities, talents and skills.
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Smoke Signals
- By Brett on 12-30-09
By: Anthony Robbins
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The Intentional Father
- A Practical Guide to Raise Sons of Courage and Character
- By: Jon Tyson, David Kinnaman - foreword
- Narrated by: Jon Tyson
- Length: 4 hrs and 37 mins
- Unabridged
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Self-initiation is killing our young men. Without strong mentors, boys are walking alone into a wilderness of conflicting messages about who they should be as men. It's no wonder that our sons are confused about what the world expects from them and what they should expect of themselves. The Intentional Father is the antidote. This concise book is filled with practical steps to help men raise sons of consequence—young men who know what they believe, know who they are, and will stand up against the negative cultural trends of our day.
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powerful, insightful, best of all, applicable!
- By Brian on 07-13-22
By: Jon Tyson, and others
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Give and Take
- A Revolutionary Approach to Success
- By: Adam M. Grant PhD
- Narrated by: Brian Keith Lewis
- Length: 11 hrs and 50 mins
- Unabridged
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For generations, we have focused on the individual drivers of success: Passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom.
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Give ‘Til it Helps - Your Company
- By Cynthia on 04-15-13
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Quiet Power
- The Secret Strengths of Introverts
- By: Susan Cain, Gregory Mone, Erica Moroz
- Narrated by: Kathe Mazur
- Length: 6 hrs and 14 mins
- Unabridged
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Experience the book that started the Quiet Movement and revolutionized how the world sees introverts - and how introverts see themselves - by offering validation, inclusion, and inspiration. At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts - Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak - that we owe many of the great contributions to society.
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THIS BOOK IS FOR TEENS
- By Tom N. Tumbusch on 02-02-17
By: Susan Cain, and others
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
What listeners say about How to Get a Meeting with Anyone
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- WF2
- 12-07-18
I re-read and listened to this book 3 times
best actionable advice I have read in years. thank you Stu. tremendously easy, fun, and will add $2,000,000.00 usd to my personal income quickly
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2 people found this helpful
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- Sleepyhead
- 02-18-17
This book makes my head swell with awesome ideas!
I originally thought this book was a summary of creative marketing techniques, but it's so much more. it's a treasure trove of ideas + step-by-step instructions on how to execute and follow up. I'm going to make a habit of rereading this book every year to keep up with the lessons I learned.
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- Victor Gichun
- 08-20-16
must read book
The best book you can read about contact marketing.
If you struggling to reach CEOs of big companies, after you read this book it will be not a problem at all anymore.
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- Rob McCann
- 01-22-19
Okay, but a bit repetitive
I loved the idea of this book, offering anecdotes on how to connect with your targets. The stories were compelling, but the examples feel quite dated, such as the reading/spelling of various web sites where you can find target data (put that in the book notes). Also seemed like many of the anecdotes boiled down to "send them a customized cartoon", which isn't totally applicable to a non-media based sales process.
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- Keitha M.
- 08-15-16
Great ideas and resources
This book provided practical guidance regarding developing a contact campaign. The list of resources were very helpful as well. I enjoyed the book.
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- RhettR
- 10-02-20
Contact Marketing: This book is Full of Great Info
This book is so full of ideas, it hurt. I got tried of taking notes and wondered how I could implement it all. One Bite at a time, there is a lot of info crammed into this book. Worth every penny I paid.
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- Kindle Customer
- 10-04-18
interesting
some good take aways and I'm glad I listened - wish I had reviewed sooner ;)
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- Vee Khuu
- 09-10-19
Tremendous book
Stu's cartoon gave him 100X return. And he sure did drive that point home in the book. But the book is much more about how you can also use his ideas to reach whoever you want to reach. It's all about thinking outside the box to get to whoever you want to get. Great book overall!
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- Odai
- 05-29-17
A book you must consider
Great content, amazong techniques and ideas for reaching to the top management, highly recommended for marketers and entrepreneurs
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- Diana
- 04-19-16
If You Love Selling, You'll Love This Book
I think anyone who's really good a getting through to new business contacts, would agree, we're always looking to do better and improve our chances to win new professional relationships.
This book is my latest discovery of how to do that!
Enjoy!
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2 people found this helpful