In "Ethical Sales - A Guide for Businesses That Care," Joshua Kingsman delivers a compelling argument for why integrity, respect, and honesty should be at the core of every sales practice. Drawing from his wealth of experience in the industry, Kingsman dispels the myth that aggressive, cut-throat tactics are the key to success in sales. Instead, he offers an alternative paradigm, one where ethical sales practices lead to sustainable, long-term success for both businesses and individuals involved in the sales process.

This comprehensive guide provides practical advice, tools, and strategies for instilling an ethical sales culture in any organization. From hiring and onboarding to training and managing sales teams, Kingsman details how to implement ethical practices at every stage of the sales journey. He explores the nuances of ethical selling in the digital age, the importance of cultural sensitivity, and the role of technology in fostering transparency and accountability.

The book also includes chapters on maintaining relationships with clients, effective and ethical communication strategies, and the crucial role of whistleblower systems. Kingsman's '35 Commandments of Ethical Sales' serve as a valuable checklist for sales professionals and businesses alike, ensuring that ethical practices are at the forefront of all sales operations.

"Ethical Sales - A Guide for Businesses That Care" serves as a manifesto for change in the sales industry. It's a must-read for any business leader, sales professional, or entrepreneur who believes in the power of doing the right thing. This book is not just about making better salespeople; it's about making a better, more ethical business world.