Digital Storytelling Mastery
The Art of Building Your Brand in the Online World
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Please try again
Unfollow podcast failed
Please try again
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.
Digital Storytelling Mastery
Narrated by:
Virtual Voice
Buy for $4.99
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
-
Narrated by:
-
Virtual Voice
This title uses virtual voice narration
Virtual voice is computer-generated narration for audiobooks.
About this listen
Embark on a journey through this meticulously curated collection of wisdom, which unveils the power of storytelling as the heartbeat of effective branding. Begin by exploring the profound impact narratives wield in marketing, delving into the evolution of branding from mere functions to riveting stories. Discover why audiences are drawn to stories, and learn the intricate dance between empathy and engagement.
Transform your brand's values into an origin story that resonates with audiences, using authenticity to form unbreakable bonds. Find your unique brand voice—a marriage of consistency and inspiration—and learn to differentiate it, ensuring a compelling presence across platforms.
Plot your brand's course through the chapters of this book, learning to articulate a clear story structure, craft character developments, and create a world that your audience can't resist. Uncover the art of integrating conflict to reinforce brand values and navigate the delicate balance of calls to action within your narrative.
Widen the scope and invite the audience to co-create with your brand, managing expectations while harnessing the power of user-generated content. Master the nuances of social media optimization, striking a balance between promotional content and storytelling to maintain your narrative's magnetic pull.
"Digital Storytelling Mastery" goes beyond theory, providing tangible examples and case studies that illustrate the highs and lows of brand narratives. Gain insights from both the triumphs and lapses, as you pave the way for your brand's success story.
Craft your narrative with the closing chapters of the book like a skilled artisan. Equip yourself with a robust storytelling playbook, navigate potential obstacles with grace, and anticipate the future trends that will shape the terrain of digital storytelling.
Whether you're looking to elevate an established brand or lay the cornerstone for a new venture, this guide is an invaluable compass for navigating the vast sea of digital marketing. Your brand has a story worth telling. It's time to tell it masterfully.
adbl_web_global_use_to_activate_webcro768_stickypopup