Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, he has learned that being an artist isn’t about your specific output, it’s about your relationship to the world.

With a million monthly Spotify listeners and 130 million streams, Chris knows how to harness the power of this incredible music sharing platform. He understands how to trigger the algorithm, how to pitch and get added to editorial playlists, and how to co-create with other artists to enhance your profile and your reach.

An original journalist for The Source, Dan Charnas built a celebrated career in the rap industry. In The Big Payback, he chronicles the rise of the hip-hop culture and shows how it became so powerful in a matter of decades. Charnas also profiles many of the movers and shakers in this burgeoning cultural movement, offering unprecedented access to an industry that continues to shake the globe.

Jay-Z: Made in America is the fruit of Michael Eric Dyson’s decade of teaching the work of one of the greatest poets this nation has produced, as gifted a wordsmith as Walt Whitman, Robert Frost and Rita Dove. But as a rapper, he’s sometimes not given the credit he deserves for just how great an artist he’s been for so long.

There are rappers who everyone loves and there are rappers who every rapper loves, and Corey Woods, a.k.a. Raekwon the Chef, is one of the few who is both. His versatile flow, natural storytelling, and evocative imagery have inspired legions of fans and a new generation of rappers. Raekwon is one of the founding members of Wu-Tang Clan, and his voice and cadence are synonymous with the sound that has made the group iconic since 1991.

Wisdom and musings on creativity and life from one of the world’s most beloved musicians, producers, and mentors, Quincy Jones. 12 Notes is a self-development guide that will affirm that creativity is a calling that can and should be answered, no matter your age or experience.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

He wasn’t known to mainstream audiences, even though he worked with renowned acts like D’Angelo and Erykah Badu and influenced the music of superstars like Michael Jackson and Janet Jackson. He died at the age of 32, and in his lifetime he never had a pop hit. Yet since his death, J Dilla has become a demigod: revered by jazz musicians and rap icons from Robert Glasper to Kendrick Lamar; memorialized in symphonies and taught at universities.

A panoramic experience that tells the story of Beastie Boys, a book as unique as the band itself - by band members ADROCK and Mike D, with contributions from Amy Poehler, Colson Whitehead, Wes Anderson, Luc Sante, and more.

It was a pretty radical idea - a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined. I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties.

The hustle still continues for hip-hop OG Juicy J as he shares his invaluable story as an unwavering force in the music industry. Jordan Houston’s rise to stardom was never easy. He began his journey on the streets of Memphis in the ’80s, always inspired by music and with big dreams of becoming a superstar rapper. Jordan stuck to his plan with determination. From a young, poor, ambitious kid to an Academy Award-winning and Grammy-nominated recording artist and entrepreneur, the Juice Man offers his wisdom as one of the most influential tastemakers in the game.

The Notorious B.I.G. was one of the most charismatic and talented artists of the 1990s. Born Christopher Wallace and raised in Clinton Hill/Bed Stuy, Brooklyn, Biggie lived an almost archetypal rap life. Biggie released his first record, Ready to Die, in 1994, when he was only 22. Less than three years later, he was killed just days before the planned release of his second record Life After Death. Journalist Justin Tinsley’s It Was All a Dream is a fresh, insightful telling of the life beyond the legend.

The musician and hip-hop legend - hailed as “the greatest MC of all time” and compared to Thelonious Monk - reimagines the writing handbook in this memoir and guide that incorporates the soulful genius, confidence, and creativity of a master artist.

Best-selling author and Sundance award-winning director Questlove harnesses his encyclopedic knowledge of popular music and his deep curiosity about history to examine America over the past 50 years. Choosing one essential track from each year, Questlove unpacks each song’s significance, revealing the pivotal role that American music plays around issues of race, gender, politics, and identity.

Discover the stunning rise, fall, and legacy of N.W.A., one of America's most revered and iconic enduring music groups, who put their stamp on pop culture and black culture and who changed hip-hop music forever, in this comprehensive and authoritative work of music journalism. In 1986 a rap group was formed that would establish the foundation of gangsta rap and push the genre forward, electrifying fans with their visceral and profane lyrics that sensationalized street life and brazenly challenged the police system.