By the end of on average day in the early 21st century, human beings searching the Internet will amass eight trillion gigabytes of data. This staggering amount of information - unprecedented in history - can tell us a great deal about who we are - the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than 20 years ago seemed unfathomable.

If we all want love, why is there so much conflict in our most cherished relationships? To answer this question we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more than 10,000 people of all ages from 37 cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behavior.

This essay aims to inform the reader about the real mathematical chances of success he faces in the pursuit of women, as well as the modern-day risks, so that he may make an informed economic decision as to how he best invests his life. It also aims to align the reader's expectations with reality so his life is not ruined by delusion or hope, both of which have ruined millions of lives in the past. But in short, this essay is nothing less than the most important cost-benefit analysis any man will read.

Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually just do what feels right, pursuing high stakes self-improvement—such as who we marry, how to date, where to live, what makes us happy—based solely on what our gut instinct tells us. But what if our gut is wrong? Biased, unpredictable, and misinformed, our gut, it turns out, is not all that reliable. And data can prove this.

In this final master-work of The Rational Male series, Rollo Tomassi breaks down the fundamental mechanics of Game, intersexual social skills, and the nuts and bolts psychology that makes it work. The Players Handbook is not a "how-to" book, it's a "why-it-works" book. It’s not an instruction manual—it is the missing textbook on Game and understanding intersexual dynamics. Game is an adaptive set of social skills and best practices in navigating intersexual dynamics in a modern sexual marketplace.

Frame is the first in a series, descripting the work of thousands of men over a decade who have learned how to create a positive male identity in a world that not only lacks it, but punishes it. This first volume describes the tetrahedron of frame, and how to use it to calm the chaos in a suboptimal life, and drive towards something better: self actualization.

Every man alive today faces a paradox. Your hardwired, biological programming is screaming at you to get girls, get laid, and inevitably start a family. However, today’s women could not be less interested in today’s men.

This book uses evolutionary psychology as a lens to explain religious violence and oppression. The author, a clinical psychologist, examines religious scriptures, rituals, and canon law, highlighting the many ways in which our evolutionary legacy has shaped the development of religion and continues to profoundly influence its expression.

“An exceptional book” (Helen Fisher) by a leading evolutionary psychologist and sex researcher that lays out a new theory of sexual conflict, exposing the roots of the dangerous dynamics that underpin men’s predatory behavior - and what can be done to address it.

Whether they conducted their research in life or in the lab, experts Tucker Max and Dr. Geoffrey Miller have spent the last 20-plus years learning what women really want from their men, why they want it, and how men can deliver those qualities.

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....

In this delightful, acclaimed bestseller, one of the world’s leading cognitive scientists tackles the workings of the human mind. What makes us rational—and why are we so often irrational? How do we see in three dimensions? What makes us happy, afraid, angry, disgusted, or sexually aroused? Why do we fall in love? And how do we grapple with the imponderables of morality, religion, and consciousness?

Bill Bryson has been an enormously popular author both for his travel books and for his books on the English language. Now, this beloved comic genius turns his attention to science. Although he doesn't know anything about the subject (at first), he is eager to learn, and takes information that he gets from the world's leading experts and explains it to us in a way that makes it exciting and relevant.

The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.