Digital Marketing Explained: The Step-By-Step Guide to Expert Digital Marketing Success - Book 1: Foundations

This book comes with a free training course with masses of valuable bonus content included with the free training, updated regularly.

Don't build a new website without reading this book! Our agency has had to fix hundreds of websites that were underperforming, so I finally created a complete plan for building the ultimate business website, with a list of suggested web pages you should have and how to optimize each of these pages to make your website visitors fall in love with your business.

This is the first book in our series to help you become a marketing expert, providing an introduction to the world of marketing specifically tailored for those looking to establish a strong online presence for their brand or business. These are the areas most businesses get wrong, so now you can get it right!

Key Topics covered are:

• Introduction to Digital Marketing; Gain an understanding of the role that digital marketing plays in today's business landscape. This section sets the foundation for your marketing journey highlighting its significance in achieving success in the era.
• Business Planning; Delve into strategic planning that is specifically designed for digital marketing. Learn how to align your business goals with strategies to maximize impact.
• Financial Considerations; Navigate through the aspects of digital marketing effortlessly. This chapter offers insights into budgeting and financial planning ensuring that your digital campaigns are cost effective and generate returns on investment (ROI).
• Legal Considerations; Stay informed about the aspects of marketing. This essential guide covers considerations ensuring that your online activities are safeguarded.
• Branding Overview; Unlock the secrets, to creating an online brand identity.Learn the process of creating a brand that truly connects with your target audience from the idea, to its execution.
• In-Depth Branding Considerations with case studies of successful brands around the world
• Selecting The Right Domain Names; Discover expert advice on choosing the domain name that reflects your brand and boosts your online visibility.
• Insider Tips for Designing a Logo; Follow step by step guidance on designing a logo that accurately represents your brand and resonates with your audience.
• Choosing Website Hosting; Explore the factors to consider when selecting a hosting service for your website ensuring optimal performance.
• Mastering Keyword Research; Acquire the skills needed to excel in keyword research. This section equips you with techniques for identifying and targeting the keywords to enhance SEO performance.
• Effective Website Planning; Learn strategies for planning and developing a website that aligns with your business objectives and delivers an user experience.
• Design Principles for Websites; Uncover how to create appealing websites that're user friendly and optimized for maximizing conversions.
• Website Security Measures; Safeguard your WordPress site, by implementing practices and utilizing tips to protect against online threats.

This Book Has Something for All Levels of Experience; Whether you're a beginner or an experienced professional this book serves as a resource to help enhance your marketing skills.

Embark on Your Digital Marketing Journey!

"Digital Marketing Explained; Foundations" is not any book; it serves as your initial stepping stone towards achieving excellence in digital marketing. It is well suited for entrepreneurs, business owners and marketing professionals alike providing a foundation, for devising an online marketing strategy.