Branding Fundamentals Audiobook By Mark Nelson cover art

Branding Fundamentals

Framework of Branding

 Virtual Voice Sample

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Branding Fundamentals

By: Mark Nelson
Narrated by: Virtual Voice
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This title uses virtual voice narration

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About this listen

 Get a framework for branding, and learn how to develop and launch a brand and measure its success. This course explains how to define and position a brand and communicate the brand effectively internally, to employees, and externally, via social media, PR, advertising, packaging, and other channels. learn how to measure brand performance in categories such as authenticity, relevance, differentiation, consistency, presence, and understanding. The course concludes with solid steps for periodically reviewing the brand and its effectiveness, especially when there are significant changes that could impact the brand. Marketing Marketing & Sales
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