• SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That)

  • Apr 28 2025
  • Length: 13 mins
  • Podcast

SPECIAL SERIES ==>STEAL THIS: Building in Public is Secret to Big Brands Going Viral <== | BATHROOM Break #53 COLLAB: The Marketing Millennials + Do This, Not That)

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  • Summary

  • In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty.

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    Best Moments:

    (00:55) Quick catch-up on what shows they’re currently watching
    (02:45) Defining “building in public” as sharing behind-the-scenes processes
    (03:25) TikTok trend of BTS content outperforming original content
    (04:48) Why building in public works for companies of all sizes
    (06:05) Key elements of effective “building in public” content
    (07:48) Importance of including messy parts and mistakes in your content
    (09:02) How transparency creates brand fandom
    (09:30) The value of founder involvement in building in public
    (11:24) Call to action for listeners to share the episode on social media

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