Showing titles in Business Aspects

If you've ever dreamed of being in charge of your own network, cable, or web series, then this is the book for you. The TV Showrunner's Roadmap provides you with the tools for creating, writing, and managing your own hit show. Combining his 20+ years as a working screenwriter and UCLA professor, Neil Landau expertly guides you through 21 essential insights to the creation of a successful show, and takes you behind the scenes with exclusive and enlightening interviews with showrunners from some of TV's most lauded series.

How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered "the best how-to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands.

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

The Directors, Take Three offers dozens of masterful insights on the craft of directing from such renowned filmmakers as Robert Altman, Wes Craven, Alan Parker, Tim Burton, Steven Spielberg, and Barry Levinson. Here are details of their experiences making a variety of classic films from Nashville to Nightmare on Elm Street, Rain Man to Raging Bull, and Pee Wee's Big Adventure to Schindler's List.

Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry?

Down and Dirty Pictures chronicles the rise of independent filmmakers and of the twin engines - the Sundance Film Festival and Miramax Films - that have powered them. Peter Biskind profiles the people who took the independent movement from obscurity to the Oscars, most notably Sundance founder Robert Redford and Harvey Weinstein, who with his brother, Bob, made Miramax an indie powerhouse.

For 60 years, since the birth of United Artists, the studio landscape was unchanged. Then came Hollywood’s Circus Maximus---created by director Steven Spielberg, billionaire David Geffen, and Jeffrey Katzenberg, who gave the world The Lion King---an entertainment empire called DreamWorks.

Peter Shapiro is perhaps the most notable independent concert promoter since Bill Graham. He owned the legendary Wetlands in Tribeca and has gone onto much bigger things, including Brooklyn Bowl (NYC, Las Vegas, Philadelphia, and Nashville), the Capitol Theatre in Portchester, producing U2 3D, and promoting the Grateful Dead's 50th anniversary tour ("Fare Thee Well") featuring the Core Four and Trey Anastasio... and so much more. In The Music Never Stops, Shapiro shares the inside story of how he became a tremendous powerhouse in the music industry

Veteran Hollywood writer David Rensin travels behind the scenes and through 65 years of show business history to tell the real stories of the marvelous careers that began - and in some cases ended - in the mailroom. Based on more than 200 interviews, Rensin unfolds the never-before-told history of an American institution - in the voices of the people who lived it. Through seven decades of glamour and humiliation, you'll go where the trainees go, do what they must do to get ahead, and hear the best insider stories from the Hollywood everyone knows about but no one really knows.

Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

Seasoned showrunner Jeffrey Melvoin shares his fascinating insider's perspective on how to call the shots and make the final decisions when choosing and writing scripts, hiring staff, casting, making the budget, and juggling schedules. Along with the managerial responsibilities that keep the show afloat, they are also the visionary for the series and the characters. Melvoin describes how to confidently communicate abstract ideas so they can become the show's reality.

From "the most exciting individual in American theater" ( Newsweek), here is Anna Deavere Smith's brass-tacks advice to aspiring artists of all stripes. In the manner of Rilke's Letters to a Young Poet, Deavere Smith mentors her young artist over a period of five years, sharing her hard-won wisdom about the challenges and rewards of the artistic life.

Revealingly candid, this Hollywood memoir is the story of Jay Bernstein, an entertainment industry fixture who helped launch and sustain the careers of many celebrities including Farrah Fawcett and Suzanne Somers. From his childhood in Oklahoma City and his first job in a Hollywood mail room to the ownership of his own public relations firm and his work as a television producer, Bernstein’s life is chronicled in his own words.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

Imagine turning your music into a lucrative income stream within months, even if you've been mystified by the complex world of music licensing for years. Do you feel overwhelmed by the idea of navigating the music licensing landscape? Are you unsure of where to begin on your journey to licensing your music for movies, TV shows, and video games? Perhaps you're feeling trapped in a cycle of uncertainty, not knowing how to protect your rights, negotiate a winning deal, or create fruitful opportunities.

Have you ever been stuck? Creative freedom could be simple...It really is possible to become unstoppable. You can conquer the blank page. You can let your talents shine. You can (really) make money with your gifts. Our culture paints creative people as flaky and confused. Don’t listen to their lies. You are more than a character.

So you want to be a rock star. Or the next pop sensation. Or a country music artist. Or perhaps you’re more intrigued by vital roles behind the scenes. The Realist’s Guide to a Successful Music Career reveals all the ins and outs of building a viable career in today’s ever-changing music business. With blunt honesty paired with expert insight and encouragement, this empathetic guide covers everything from building your brand and expanding outreach, to finding and playing gigs and smart touring, to critical marketing and developing your sound.

Finally, a book that tells the truth about the pitching process in Hollywood. This highly detailed guide is intended for writers, producers and directors, or anyone who wants to work in the intensely competitive, creative side of the entertainment industry. Written is simple, direct language, it is intended for beginners or established Hollywood pros.

How long will you wait to live your dreams? Maybe you're just starting out and are unsure where to invest your time and energy. Maybe you've started and stopped so much already that your fallback plan has become the only plan. Maybe you've simply lost touch with your creative self. In Hollywood Confidential, Steve Jones shares his twelve secrets to success he's gathered from some of today's most powerful voices in entertainment.

Women have been instrumental in the success of American cinema since its very beginning. One of the first people to ever pick up a motion picture camera was a woman, as was the first screenwriter to win two Academy Awards, the inventor of the boom microphone, and the first person to be credited with the title film editor. Throughout the entire history of Hollywood women have been revolutionizing, innovating, and shaping how we make movies. Yet their stories are rarely shared. This is what film reporter Alicia Malone wants to change. Backwards and in Heels tells the history of women in film in a different way.