Vicky Pasche is the founder and CEO at Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015 in 2024 they hit $1.36million.

Hit PLAY to hear:

• How one viral video turned a year of no sales into $30K in 3 weeks 📈
• The bold preorder strategy that helped Dapper Boi scale without outside funding
• Why “fun and scrappy” content beats polished ads every time 🎬
• What it’s really like to build a fashion brand with your partner ❤️
• The question that made them sell their house instead of giving up 🏡
• How they're expanding globally — and running lean with just 2 full-timers 🌍

Key timestamps to dive straight in:

[05:19] Starting Fashion Line Without Experience

[07:24] Entrepreneur's Fashion Journey

[12:43] Dapper Boy: Our Entrepreneurial Journey

[14:24] Innovative Marketing Boosts Shirt Sales

[17:31] "Why Dapper Boy Must Persist"

[20:56] Optimizing Intro Pricing Strategy

[23:41] Exclusive Membership Tiers

[24:48] Listen to Vicky’s Top Tips!

Full episode notes here: https://ecmp.info/550

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

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Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover.

Hit PLAY to hear:

• 💸 How Nip + Fab profits from the very first order (yes, really)
• 🗣️ The customer interview that sparked a winning ad campaign
• 👥 Why targeting by values beats targeting by age every time
• 🔍 The simple survey trick that reveals why customers almost didn’t buy
• 💬 How to turn real feedback into high-converting marketing copy
• 🤝 The cross-team collaboration secret behind smarter customer personas

Key timestamps to dive straight in:

[04:53] Rodial Group's Dual Skincare Brands

[07:07] Collaborative Business Approach

[10:37] Effective Customer Acquisition Strategies

[13:27] Interests Over Age in Marketing

[18:07] Competitor Insight through Consumer Feedback

[21:13] "Optimise Sales with Confirmation Surveys"

[23:58] Listen to Frederica’s Top Tips!

Full episode notes here: https://ecmp.info/549

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing £500,000 a year.

Hit PLAY to hear:

• ♻️ How Brian turned local plastic waste into a £500K/year homewares brand
• 🚫 The prototype that bombed—and what it revealed about real customer tastes
• 🛍️ Why relationships (not cold emails) get you into retailers like John Lewis
• 🌱 The #1 mistake brands make when trying to “go sustainable”
• 🤝 How to grow your team with sweat equity (and avoid legal headaches)
• 🔄 The genius supply chain move that became a brand story goldmine

Key timestamps to dive straight in:

[04:04] "Sustainable Housewares Market Opportunity"

[09:19] Recycled Materials Procurement Overview

[12:55] "Combining Qualitative and Quantitative Insights"

[15:15] Hybrid Teamwork Approach

[17:30] Key Partnerships: Legal & Human Focus

[20:55] "Category Building for Profitability"

[21:50] Listen to Brian’s Top Tips!

Full episode notes here: https://ecmp.info/548

Be part of Episode 500 >>> https://ecmp.info/500

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor