Welcome to our 2025 Recruitment Takeover series! Over the next four weeks, we'll be covering recruitment topics for PNMs, recruiters, and everyone in between; from community development to social media, this series will provide you the resources you need to make a difference this recruitment season regardless of your role.

Today we're learning all about chapter's social media platforms with our intern, Brooke England. As the PR chairwoman of her chapter, Brooke handles all the brand collaborations, content creation, and marketing for her chapter. Brooke has learned to create valuable content that showcases her chapter's sisterhood and values, while still sticking to her chapter's brand and social trends.

Outside of the dance videos and cute summer photos, how can we create content that truly showcases our chapter experience to PNM's? If you're looking for ways to grow your chapter's social media presence in an authentic way that also grows your sisterhood, today's episode is for you!

You may know your university's Panhellenic council as the people running recruitment, but what other role do they play in your sorority experience?

Today, we sat down with Hanna Mouhsin to talk all things Panhellenic; who makes up the council, what their role is year-round, and how they can support each and every Panhellenic sorority chapter on campus.

As the Vice President of Recruitment Counselors for her Panhellenic council, Hanna has loved helping women through their sorority journey regardless of which chapter they call home on bid day. Hanna talks about the sisterhood she has with women in other chapters, and how crucial it is to have those friendships with women you may not share letters with.

Panhellenic is the glue holding the sorority community together, and today's episode reminds us all of the sisterhood we share with all the members of our sorority community regardless of the chapter we call home.

Today we're talking about one of the biggest questions potential new members have prior to recruitment:

What are the expectations of chapter membership?

The time commitment, financial aspects, housing experience, behavioral expectations, and so much more that contributes to a meaningful commitment to your organization. Today, Cassie breaks down these expectations, both the myths and reality of them to give potential new members a better idea of what their chapter membership experience may look like.

Whether your a potential new member or a current member looking to prepare your chapter for recruitment, today's episode offers guidance, clarity, and a fresh perspective on the expectations of membership.