Episode 5: Beyond the unreliable open rate, here's what to track instead. Apple broke your email metrics, but everyone's pretending it didn't happen. This episode exposes why the open rate obsession is killing your newsletter and what smart creators track instead.

We break down how privacy changes have turned open rates into fantasy numbers while revealing the engagement metrics that actually predict subscriber value and revenue potential.

What you'll learn:

• Why that 40% open rate probably means 20% in reality
• The only metric that proves subscribers actually care about your content
• How to build VIP segments that turn casual readers into paying customers
• Simple technical tweaks that reveal who's actually engaging vs. who's ignoring you

For creators who want to build a business, not just send emails into the void.

Timestamps:

• 00:00 The open rate delusion
• 00:33 How privacy updates wrecked your metrics
• 02:34 Apple Mail Privacy Protection: what actually happened
• 04:26 Click-through rates: the honest engagement metric
• 06:01 Building segments that predict revenue
• 08:27 How we measure what matters for clients
• 09:17 The engagement metrics that actually grow your business

Some free Reply Two resources available 24/7

• Listen at https://replytwo.com/podcast
• Wiki and Prompt Library: https://replytwo.com/wiki
• Blog: https://replytwo.com/blog
• Boring Wiki Post: https://replytwo.com/wiki/open-rate