• You Wont Believe His Story Until You Hear It. Master of Wine Tim Hanni

  • Apr 15 2025
  • Length: 1 hr and 4 mins
  • Podcast

You Wont Believe His Story Until You Hear It. Master of Wine Tim Hanni

  • Summary

  • What I didn't expect when we first logged into Riverside.fm for the podcast...was his opening remarks.

    "I am a bit bi-polar, dyslexic, a recovering alcoholic, and diagnosed with ADHD." and my response was "Is that it?"

    Then that turned into what I expect to be a series of episodes because forty-five minutes just ain't enough time.

    In this engaging episode of "Wine Talks," I sit with Tim Hanni, a Master of Wine, to delve into the fascinating world of wine. Tim reveals historical insights, such as the original negative meaning of "terroir," and explains how wine education often overlooks the diverse perceptions and preferences of consumers. Tim shares his unconventional path to becoming a Master of Wine, highlighting his personal challenges with dyslexia and alcoholism. The conversation shifts to address the wine industry's failure to adapt to modern consumers, emphasizing the need for a deeper understanding of sensory individualism and adaptive marketing strategies. Tim critiques the industry's elitism and disconnect from wine’s rich history, pointing out that even acclaimed wines like those from Bordeaux were traditionally sweet. This episode is a thought-provoking critique of the wine world, stressing the importance of embracing diversity in wine perceptions and learning.

    1. The term "terroir" originally had a negative connotation, referring to "soiled wine" which was of poor quality, much like soiled diapers.

    2. Tim Hanni, the guest of the podcast, is a Master of Wine who became one of the first two Americans to earn this prestigious title, despite having dyslexia, ADHD, and being a recovering alcoholic.

    3. Master Sommelier and Master of Wine programs differ substantially, with the latter focusing more on the business and science aspects of wine rather than purely service.

    4. Historically, French champagne was incredibly sweet, sometimes even sweeter than Coca Cola, challenging modern perceptions of what "fine" wine should be.

    Have at it folks...this really is some crazy stuff.

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