This week on WorkParty, recorded live from Austin at this year’s SXSW, Jaclyn Johnson and Marina Middleton sit down with a true game-changer in the world of food, Jeni Britton. Not only is she the founder of Jeni’s Splendid Ice Creams (aka, your favorite pint in the freezer aisle), but she’s sharing all about building her next iconic brand, Floura & Co.

Bold, brilliant, and mission-driven, Floura isn’t just another food startup. It’s an ambitious new venture, out to tackle two massive problems: America’s food waste and the fiber crisis, all at the same time! Jeni’s goal is to upcycle 100 million pounds of fruits and veggies headed for the landfill and turn them into delicious, fiber-packed foods people actually want to eat. Jeni gets into how her personal health journey led to this surprising revelation and what sparked the discovery to create this brand.

In this episode, Jeni shares how she’s applying everything she learned from her first brand to build and scale something completely new. She’ll touch on why she believes fiber is the next protein, and what it takes to launch a truly disruptive product in an industry that’s overdue for innovation. From embracing slower growth, to tackling chronic illness through food, Jeni is proof that entrepreneurship can evolve with purpose. A great conversation for those dreaming of launching something that just might change how people live, and eat!

Follow Jeni:
Instagram: @jeni @livefloura
Explore Floura: https://www.floura.com
Try Jeni’s: jenis.com

Grab your ticket to the The World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
For our favourite WorkParty listeners, use special discount code WORKPARTY50OFF to get 50% off your festival ticket!

Follow Create & Cultivate:
To follow along with Create & Cultivate: https://www.instagram.com/createcultivate
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton
www.createcultivate.com

PR: createcultivate@laruepr.com

Jaclyn Johnson and Marina Middleton are back with a brand new episode of WorkParty, this time reflecting on Marina’s first year as CEO of Create & Cultivate and what it really takes to lead at the next level. They get honest about the hilarious and hard realities in the transition from running a lifestyle business as a solopreneur to operating a full-scale company with investors, departments, and high stakes at every turn.

From redefining the CEO title, to learning how to lead without burning out, this chat explores the mindset shifts, leadership lessons, and unexpected challenges that come with scaling a brand beyond yourself. Marina shares what she wishes she knew before stepping into the role, and Jaclyn offers real insight about evolving from founder to mentor. They also touch on the benefits of working with a business partner and how welcoming different perspectives and shared goals has helped them grow not just the business, but themselves as leaders. Whether you’re growing your own team or growing into your next identity in a new chapter, this episode is a must-listen for anyone navigating what’s next!

Grab your ticket to the The World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
For our favourite WorkParty listeners, use special discount code WORKPARTY50OFF to get 50% off your festival ticket!

Follow Create & Cultivate:
To follow along with Create & Cultivate: https://www.instagram.com/createcultivate
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton

www.createcultivate.com
PR: createcultivate@laruepr.com

This week on WorkParty, Jaclyn Johnson and Marina Middleton sit down with Aleen Dreksler, co-founder and Chief Executive Officer of Betches Media, the defining voice in culture for women and the go-to destination for hilarious, smart, and unfiltered content. In this episode, Aleen shares the full story of how she and her lifelong besties turned a satirical blog into a powerhouse media company with a built-in community reaching 250M+ across all platforms.

We dive into what it takes to grow a content brand while staying culturally relevant, how Aleen leads with creativity and strategy, and why putting your audience first creates that true, close-knit connection. She also shares the non-negotiables that have guided their brand evolution, how she learned to lead without a mentor, and why waiting to sell the business until the right moment and right partners, was one of the most empowering decisions of her career.

Aleen will also be making an upcoming appearance at The World’s Largest Festival for Women in Business, where she’ll be taking the stage to drop even more insight into brand building, scaling media, and showing up authentically in your leadership journey.

Want to see Aleen speak LIVE at our biggest event of the year? Grab your ticket to the The World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
For our favourite WorkParty listeners, use our special discount code WORKPARTY50OFF to get 50% off your festival ticket!

Follow Aleen + Betches:
Instagram: @aleen | @betches
More at: betches.com
Substack: Please Advise

Follow Create & Cultivate:
To follow along with Create & Cultivate: https://www.instagram.com/createcultivate
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton
www.createcultivate.com

PR: createcultivate@laruepr.com