Why Your Most Expensive Staff Should Handle Reporting
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Why Your Most Expensive Staff Should Handle Reporting
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About this listen
Your agency's reporting systems are backwards—having your most expensive staff manually create reports while successful marketing agencies use automation tools to eliminate the chaos. Justas Malinauskas, CEO and Co-Founder of Whatagraph, experienced this reporting nightmare firsthand in his own agency, engineering operational systems that transform how agencies handle data and achieve scalability.
With nearly a decade building Whatagraph, Justas reveals why most agencies waste countless hours on manual reporting when automation could free up senior staff for strategic work. He shares the expensive mistakes agencies make when they treat reporting as an afterthought—like having $100/hour strategists stuck doing $20/hour data entry work instead of driving agency growth.
Discover the operational systems that transform reporting chaos into strategic advantage.
Connect with Justas Malinauskas: LinkedIn | whatagraph.com
Visit agencyengineroom.com for show notes and resources.
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