What is Your BATNA For Customer Generated Offers
Aug 7 2023
Length: 22 mins
Podcast

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What is Your BATNA For Customer Generated Offers

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Summary
BATNA (Best Alternative To a Negotiation Agreement) in retail commerce is essentially ZERO. A customer adds a product to a cart, bounces and you remarket. If they take it great, if not, oh well. It's time to look t Customer Generated Offers to improve your BATNA.

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