What is Brand Value Worth?
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Please try again
Unfollow podcast failed
Please try again
What is Brand Value Worth?
-
Narrated by:
-
By:
About this listen
Can you develop an “Excel Love Language?” Maggie Gross, head of strategy and brand practice leader at Deloitte Digital, says it’s an increasingly effective way for CMOs and senior marketers to communicate the benefits of brand building to the C-suite. By crafting a homemade Excel Love Language, marketers can meld soft metrics, such as brand awareness and brand recall, with hard metrics demanded by the company’s CFO like lead-gen revenue and new acquisitions.
Gross joins host Matthew Schwartz to discuss how marketers speak the “Excel Love Language” and provide some strategic thinking for how marketers change the conversation about branding.
No reviews yet