Too many people shit on "influencers" without realizing they have some really solid lessons they can teach us about business and branding. As someone who started as a content creator then became a business owner, I'm SUPER confident that some of my "influencer lessons" are a huge part of the reason my brand has been so successful over the years (and no, it's not just because I "have followers"). Listen to this episode to see how you can start embodying some of these principles in your own brand to build a more loyal community and a stronger business (yes, including your bottom line).

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