We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences Podcast By Isabelle Lesschaeve cover art

We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences

We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences

By: Isabelle Lesschaeve
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About this listen

 Ready to rethink how you connect with today’s wine lovers? We Taste Wine Differently is the podcast for wine professionals eager to challenge the status quo and create truly unforgettable, people-centric wine experiences.

Join host Dr. Isabelle Lesschaeve, a sensory and consumer science expert with over 30 years dedicated to understanding wine perceptions. This podcast serves as a bridge between cutting-edge sensory science and the practical needs of the wine industry.

Aired every Wednesday, we deliver actionable, science-backed strategies through a mix of insightful solo episodes, expert interviews, and real-life case studies. Discover how sensory perception and consumer psychology shape preferences, and learn how to leverage this knowledge to guide your portfolio, enhance engagement, and build lasting customer relationships.

Whether you're leading a winery, managing a tasting room, or shaping wine hospitality, you'll find practical insights you can implement immediately.

Subscribe to We Taste Wine Differently and start transforming your consumers’ wine experience today!© 2025 InnoVinum Academy and InnoVinum LLC All Rights Reserved. Art Economics Food & Wine Marketing Marketing & Sales
Episodes
  • Welcome to We Taste Wine Differently!

    Welcome to We Taste Wine Differently!
    Jun 27 2025

    Why do some wine experiences create lasting memories, while others fall flat? Is traditional wine education truly connecting with today's consumers?


    Hi, I'm Dr. Isabelle Lesschaeve. For over 30 years as a sensory and consumer scientist, I've seen how the wine industry can build deeper connections by focusing on what people actually experience.


    On We Taste Wine Differently, we bridge the gap between complex science and practical application. You'll hear from leading experts, explore fascinating case studies, and get actionable insights to transform your approach.


    Learn how to leverage sensory and consumer science to refine your portfolio, engage guests more effectively in the tasting room, and foster those crucial long-term relationships. We challenge assumptions and provide research-backed strategies that work.


    If you're a wine professional ready to innovate and put your customers' experience first, this podcast is for you.


    Find We Taste Wine Differently wherever you get your podcasts. Subscribe today and start tasting wine differently!

    Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
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