After starting his entrepreneurial journey with just $3,000 in the bank and $60,000 in student debt, Chris Walker discovered that true success comes when your business serves your life, not the other way around.

In this episode of We Are Encoded, Chris joins host Chris Maffeo to share why you should create a business that enhances your life rather than consumes it.

Here’s what you’ll learn in this episode:

• Why bootstrapping offers more freedom than venture capital for 95% of businesses

• How clarity creates speed when you remove limiting beliefs and focus on what truly matters

• The surprising truth that Chris felt least free at his peak of financial wealth in 2022

• Why procrastination and negative emotions are signposts pointing to underlying limiting beliefs

• The power of recognizing that your beliefs create your reality

• How entrepreneurs can get trapped trading corporate jobs for investor-controlled businesses

• The difference between busy work and the few key actions that truly drive business success

• Why the best business relationships, partnerships, and customer connections feel effortless

• The importance of understanding every aspect of your business even if you don't perform every role

• How media narratives about entrepreneurial success often hide the complete story

Business is just one little compartment in your life, and Chris explains why the box that holds all the compartments "should be effortless, not hard."

This conversation reveals how paying attention to resistance and negative emotions can lead to greater alignment and fulfillment in both business and life.

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Thanks to our friends at Hatch for producing We Are Encoded and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

In this episode of We Are Encoded, Chris Walker joins Ross Hudgens to share insights on achieving true freedom beyond just financial success.

After taking his longest vacation ever - nearly a month in Australia, New Zealand, and Fiji - Chris discovered that his businesses could not only survive but thrive without his constant involvement. This experience validated his evolving philosophy on freedom and what it really means to build a business that serves your life rather than the other way around.

Chris reveals that there are actually 10 types of freedom entrepreneurs should pursue, not just the financial freedom that most chase. He explains how letting go of bad clients, delegating effectively, and overcoming the "I'm not good enough" belief pattern can lead to a more fulfilled life and sustainable business.

Here’s what you’ll learn in this episode:

• The concept of 10 types of freedom

• Why financial freedom alone often leaves entrepreneurs feeling trapped

• How letting go of limiting beliefs starts with identifying and replacing them

• The power of journaling to uncover thoughts that no longer serve you

• Why resistance with clients and team members is a hint that something is misaligned

• The difference between fake delegation and real delegation

• How to build a business that sustains without your constant involvement

• Why true delegation requires allowing others to solve problems their way

• Breaking free from the belief that suffering is necessary for success

• The shift from "I'll teach you what to do" to "You already know what to do"

This episode reveals how business can be a vehicle for living the life you truly want, not just a means to financial success.

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Thanks to our friends at Hatch for producing We Are Encoded and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

In this first episode of We Are Encoded, Chris is interviewed by James Robert Lay to share his evolution from chasing success to finding inner freedom.

After building successful businesses but feeling trapped, Chris discovered that transformation begins with changing beliefs, not actions.

Through journaling, self-awareness, and releasing limiting beliefs like "I need to suffer to be successful," Chris found a path to alignment and fulfillment that anyone can follow with the right mindset practices.

Here’s what you’ll learn in this episode:

• The concept of freedom beyond financial success

• How our thoughts create our emotions, which drive our actions

• The importance of reprogramming limiting beliefs

• Why journaling is a powerful tool for self-awareness

• The difference between "tugboat" and "lighthouse" approaches to helping others

• How to recognize when something feels "off" and trusting your intuition

• Breaking free from the belief that suffering is necessary for success

• The four freedoms: time, relationship, purpose, and money

This episode reveals the transformative power of habits and mindset shifts that lead to true freedom and success.

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Thanks to our friends at Hatch for producing We Are Encoded and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.