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Velvet Rope Playbook

Velvet Rope Playbook

By: Mark Satterfield
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About this listen

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."Copyright 2025 Mark Satterfield Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Day Corkscrew Mulligan Walked Away from Fifty Grand
    Jul 5 2025

    Here’s a quick question:

    Who asks for discounts more—people with real money… or the ones barely scraping by?

    If you’ve been in business long enough, you know:

    👉 The nickel-and-dimers haggle.

    👉 The wealthy? They don’t.

    In today’s episode, you’ll hear the story of Corkscrew Mulligan—a financial advisor who learned that lesson the hard way when he nearly fumbled a $50,000 consultation fee by doubting his own value.

    🎯 In this episode:

    • Why affluent clients respect premium pricing
    • How dropping your price destroys your authority in elite circles
    • The confidence shift required to hold your price—and attract wealthier clients

    📘 Want to position yourself as the trusted expert the wealthy never haggle with?

    Grab your free copy of The Affluent Marketing Blueprint at

    👉 GetWealthyClients.com

    #AffluentClients #LuxurySales #PremiumPricing #TrustedAdvisor #HighNetWorthClients #EliteClientAttraction #SalesAuthority #GetWealthyClients #VelvetRopePlaybook #StatusSelling #NoDiscounts #ConfidenceInSales

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    7 mins
  • Independence, Influence, and the Freedom to Choose Your Clients
    Jul 4 2025

    It’s July 4th—the grills are fired up, the fireworks are flying…

    But today’s not just about hot dogs and sparklers.

    We’re talking about a different kind of independence:

    👉 The freedom to control your business

    👉 The influence to walk into elite rooms with confidence

    👉 The authority to choose your clients—not beg for them

    Because real freedom?

    Isn’t about working harder.

    It’s about building a business where high-net-worth clients come to you—because you positioned yourself the right way.

    🎯 In this episode:

    • How to escape the trap of low-ticket, high-drama clients
    • Why true business freedom starts with exclusivity
    • The mindset shift that lets you choose your clients—not just accept whoever shows up

    📘 Ready to declare your independence from mass-market tactics and start attracting clients with money, power, and real influence?

    Grab your FREE copy of The Affluent Marketing Blueprint at

    👉 GetWealthyClients.com

    #AffluentClients #BusinessFreedom #LuxurySales #TrustedAdvisor #EliteClientAttraction #HighNetWorthClients #AuthorityBranding #VelvetRopePlaybook #GetWealthyClients #StatusSelling #ExclusivityMarketing #IndependenceDay

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    4 mins
  • The Fork in the Road—Why Some Pros Stay Broke & Others Get Rich Clients
    Jul 3 2025

    Two agents. Same start. Same market.

    Very different endings.

    Today’s episode is the true tale of Scrappy Benny Flowers—still grinding for commissions—and Victor “The Sable Fox” Lupo, who quietly dominates the luxury market, closing deals in penthouses where the chandeliers cost more than most people’s homes.

    Was it luck?

    Was it connections?

    Nope.

    It came down to one choice—a moment where Vic did something Benny didn’t.

    A decision that changed the trajectory of his entire career.

    🎯 In this episode:

    • The fork-in-the-road decision every ambitious professional faces
    • Why some stay stuck selling to the masses—and others break into luxury
    • The simple—but uncomfortable—shift that attracts high-net-worth clients

    📘 Ready to make the shift and start attracting clients with money, power, and real influence?

    Grab your free copy of The Affluent Marketing Blueprint at

    👉 GetWealthyClients.com

    #AffluentClients #LuxurySales #RealEstateMarketing #TrustedAdvisor #HighNetWorthClients #EliteClientAttraction #GetWealthyClients #VelvetRopePlaybook #AuthorityBranding #LuxuryRealEstate #StatusSelling #SalesSuccess

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    6 mins
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