We all want our work to resonate—but how do we know if it actually does? In this episode, I sit down with storytelling and speaking expert Jay Acunzo to explore the concept of resonance over reach and how we can track something that feels inherently unmeasurable. Jay shares his Unsolicited Response Rate (URR) framework, a KPI designed to measure whether your ideas truly connect with your audience. If you're tired of vanity metrics and want to focus on making an impact, this conversation is for you.

What You’ll Learn in This Episode:

• What a KPI actually is—and why anything (even calm or resonance) can be one
• How to measure audience engagement beyond likes and follows
• Jay’s URR (Unsolicited Response Rate) framework for tracking meaningful interactions
• The importance of putting in the reps before expecting results

Connect with Jay:

• jayacunzo.com
• How Stories Happen
• LinkedIn
• Bluesky

Connect with Susan:

• Beyond Margins
• LinkedIn
• Bluesky

• (00:00) - Introduction to KPIs and Calm as a KPI
• (01:07) - Understanding Resonance with Jay Acunzo
• (04:18) - Measuring Resonance: The URR System
• (08:18) - Applying the URR System in Practice
• (26:45) - Becoming Your Own Data Repository
• (29:53) - Developing Resonance in Business
• (34:13) - Embracing the Creative Process

Grab the Calm Service Design + Delivery Swipe File here