Today we welcome Victoria Racca, a southern mom, wife, and powerhouse entrepreneur in the beauty industry. She owns The Microblading Institute, a franchised school under the Board of Regents, and BrowSister, an international manufacturer of permanent makeup numbing products. She also helps beauty businesses scale through her Revenue Growth Systems program.

Victoria's Website

@Victoria.glam on Instagram

Victoria on YouTube

Here is a guide to our interview:

1. Building an Empire in Beauty

• Victoria, you’ve built not just one but two thriving businesses in the beauty industry. What first inspired you to enter this space, and what was the moment you knew you were onto something big?

1. From Microblading to Manufacturing

• Many entrepreneurs focus on either services or products, but you’ve mastered both. How did BrowSister come about, and what challenges did you face in launching a product internationally?

1. Scaling Through Education

• Your Microblading Institute is franchised under the Board of Regents—an impressive achievement! What was the process of getting it accredited like, and how has it helped you impact the industry on a larger scale?

1. Coaching Beauty Businesses for Growth

• Through your Revenue Growth Systems program, you help beauty professionals scale their businesses. What are the biggest mistakes you see entrepreneurs making, and what’s one key piece of advice you give them?

1. Balancing Business & Family

• As a wife and mother running multiple businesses, what’s your approach to maintaining balance? Are there any routines or strategies that help you stay grounded while growing your empire?

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Groundbreaking jazz artist, John Klemmer is our guest today.

John's Website

@johnklemmersaxophonist on Instagram

John's Facebook page

John's Facebook group

Here's a guide to our interview.

1. Pioneering New Sounds & Genres

John, your career is filled with groundbreaking moments—many credit you with creating the first jazz fusion album, pioneering smooth jazz, and introducing electronic effects into jazz saxophone. Looking back, what was driving your constant push for innovation? Did you ever feel resistance from the industry or audiences when breaking new ground?

I was in Chicago when WNUA Radio launched the Smooth Jazz format, and I remember how your music, alongside artists like Ramsey Lewis, Larry Carlton, Dave Koz, and Richard Elliott, helped define an entirely new listening experience. Did you see the rise of Smooth Jazz coming, or was it a surprise to you how your sound became such a central part of the movement?

2. The Evolution of an Artist

Your music has evolved across many different styles—straight-ahead jazz, jazz-rock fusion, smooth jazz, solo sax, and even New Age music. You’ve said that some people only know you from one era and may not realize the full scope of your work. How do you personally define your artistic identity? Do you see all these phases as part of one larger creative vision? Collaborations?

3. The Art of Reflection & Reinvention

You’ve taken several sabbaticals throughout your career—pausing to reflect, compose, and reimagine your music. In today’s fast-paced digital age, artists often feel pressure to constantly release new content. What advice would you give to younger musicians about the importance of reflection and artistic reinvention?

4. The Intersection of Music & Emotion

Your album Touch became an unexpected worldwide sensation, connecting deeply with listeners on an emotional level. You’ve mentioned that this wasn’t a commercial decision but rather an honest artistic expression. What do you think made Touch resonate so profoundly with people, and how do you approach translating raw emotion into sound?

5. Innovation in a Changing Music Industry

With the rise of digital streaming, independent labels, and new technology, the music industry has changed drastically since your early days at Cadet/Chess and Impulse! Records. As someone who has always been ahead of the curve, how do you see the future of jazz and experimental music evolving? What excites you about where music is headed?

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Today's guest is Carter Fox, the Soulful Traveling Spaceman Bassman. He's the author of The YouTube/Google Ads Rockstar Approach

He joins us from Philadelphia.

Carter's Website

@carterfoxmarketing on Instagram

Carter on YouTube

Carter's Facebook page

Guide to the Interview

1️ Blending Music & Marketing – Carter, your career bridges both the artistic and business sides of the industry. How did you first realize the importance of marketing for independent musicians? What are some of the biggest mistakes artists make when promoting their music?

2️ The Power of Branding – You emphasize the importance of artist branding. In a crowded music landscape, what are the key elements of a strong artist brand. How can musicians create a compelling identity that resonates with both fans and industry professionals?

3️ Touring & Collaboration Insights – You've toured with legends like Freddie Jackson and collaborated with both major and indie artists. What lessons have you learned from these experiences? How have they shaped your approach to music and business?

4️ Building a Sustainable Career in the Digital Age – With streaming, social media, and evolving tech, the music industry is constantly changing. What are the most effective strategies today for independent artists to build a long-term, financially sustainable career?

5️ The YouTube/Google Ads Rockstar Approach – Your book offers a three-phase plan for musicians to promote their work effectively. Could you break down this framework and share one key tip that any artist can apply right now to improve their reach and engagement?

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