In this episode of Unicorn Campaigns, host Dave Valentine sits down with Gina Widjaja, the marketing force behind the Love One Today campaign targeting health professionals. Discover how she led a movement rooted in science—positioning avocados as a nutritious, evidence-based choice and elevating their place in conversations between doctors, dietitians, and patients.

🥑 In this episode, you’ll learn:

• How Gina shifted avocado marketing to health professionals using science-backed messaging.
• The role health experts played in transforming avocado perception into a daily wellness staple.

• Effective strategies to build category-wide demand without focusing on selling a specific product.

• Tactics for elevating avocados in physician, dietitian, and patient conversations.

• Lessons on scaling a nutritious campaign across multiple meal occasions and settings.

🎯 Whether you’re in CPG, produce marketing, or trying to create brand affinity from scratch, Gina’s insights will reshape how you think about growth, perception, and purpose-driven media.

Keywords for discovery: Gina Widjaja, Hass Avocado Board, food & beverage branding, avocado campaign, CPG strategy, category marketing, produce industry campaigns, cultural branding, Unicorn Campaigns podcast, emotional advertising, brand storytelling, demand generation

📲 Learn more about the Love One Today campaign at https://loveonetoday.com/ and follow Gina’s work redefining how categories create culture.

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