In this episode, I sit down with Jimmy Mackin for a tactical deep dive into what’s truly working for real estate agents right now. We unpack the “triple threat” approach—combining direct mail, email, and social media—to help you generate leads and position yourself for growth in an ever-changing market.

Jimmy, co-founder of ListingLeads.com and a recognized thought leader in the Boston area, shares timely strategies for thriving even as many agents are feeling discouraged or stuck. He talks through real-world referral tactics, the power of focusing on neglected contacts in your CRM, and unveils high-converting scripts you can use immediately to spark conversations and win new business. From ramping up your referrals by reaching out to your “neglect list,” to crafting irresistible “Deal of the Week” offers that create urgency and curiosity, Jimmy’s insights are actionable and rooted in successful campaigns from thousands of top agents.

We also explore best practices for leveraging scarcity with coming soon listings on social media, the psychology behind writing engaging texts and emails, and how to overcome analysis paralysis in today’s overwhelming landscape of marketing choices.

If you’re a seasoned pro aiming to sharpen your edge, or an agent who’s felt lost in the noise of too many options and not enough results, this episode is packed with golden nuggets to help you systematize your outreach, generate predictable referrals, and build momentum heading into the next season.