Most new fashion brands fail not because of poor products but because they launch without a clear story. In this episode of Thread Equity, Mark and James break down how they developed clarity around what both Barnfield and Peace stood for, long before the first clothing samples existed. From using #AI to create emotionally charged imagery to carefully crafting a manifesto that anchors every design decision, this episode reveals why clarity of message matters more than rushing to market.Whether you're a creative starting your own label or a founder trying to future-proof your brand, this conversation explores the power of narrative, the balance between art and commerce, and how to create a brand that resonates deeply and lasts. You'll hear honest takes on using AI without losing your soul, how to build audience trust before a single product is sold, and why patience might just be your biggest asset.#brandstorytelling

#menswear

#buildinpublic

In this episode of Thread Equity, Mark opens up about a tough moment: receiving a clothing sample that came back three sizes too big - just days before press meetings in London. It’s a raw, honest conversation about managing emotions, recalibrating expectations, and pushing through the uncertainty that comes with launching a premium menswear brand. If you've ever felt overwhelmed by the weight of your own ambition, this one will hit home.Whether you're building your own clothing brand, working on menswear product development, or simply fascinated by the behind-the-scenes grind of fashion entrepreneurship, this episode offers real insight into the emotional and practical challenges of bringing luxury garments to life. It's a must-watch for fashion startup founders and anyone navigating the complexities of product, press, and personal growth all at once.#menswear #fashionentrepreneur #clothingbrand #britishdesign

Managing a production process sounds simple—until you run into real-world challenges. In this episode, we dive into the frustrating yet common struggles of business communication, particularly when dealing with suppliers, manufacturers, and international teams. From delays that could have been avoided to cultural nuances that impact efficiency, we break down what really goes wrong behind the scenes.Join us as we discuss personal experiences, industry insights, and practical solutions for improving business relationships. Whether you're an entrepreneur, creative, or business owner, this episode will give you a fresh perspective on the importance of clear and honest communication. Don't forget to like, comment, and subscribe for more real-world business insights!#podcast #clothingbrandstartup #fashionentrepreneur #brandbuilding #startupjourney #entrepreneurlife #smallbusiness #behindthescenes#fashiondesign #businessgrowth#socialmediamarketing#fashion#menswear#entrepreneur